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Shopify Email

Email marketing made for commerce

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: no impact to your online store

Key values section

Easily design emails

Create branded emails in minutes with our drag-and-drop editor, and get all the customizations you need to make your brand shine.

No coding experience required

Anyone can be an email expert with our pre-built templates that showcase products, prices, and more, directly from your store.

Manage campaigns in Shopify

Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

App details

Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers directly from the Shopify Admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. Each template has illustrations for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout, and more to make it your own.
  • Personalize your subject line, preview, and body text with customers' information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule to send an email at a desired time.
  • Add express checkout buttons to let customers buy products directly from your emails with just a few clicks.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and connect with customers at the right moment based on their customer journey.
  • Track results, including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup, if you purchase your domain on Shopify.

Launch date

Fits seamlessly into

  • Shopify Flow
Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers directly from the Shopify Admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. Each template has illustrations for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout, and more to make it your own.
  • Personalize your subject line, preview, and body text with customers' information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule to send an email at a desired time.
  • Add express checkout buttons to let customers buy products directly from your emails with just a few clicks.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and connect with customers at the right moment based on their customer journey.
  • Track results, including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup, if you purchase your domain on Shopify.

Launch date

Fits seamlessly into

  • Shopify Flow

Pricing

Free to install

The first 10,000 manual or automated emails each month are free. Then, it's $1 USD for every 1,000 emails you send.

Reviews

4.1 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 66% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Ghidini 1849

    Location Italy
    Time spent using app 9 months

    Shopify has gone multilingual since almost 2 years now, it is absolutely a shame that this app does still not support multilingual features.
    You can use a conditional if based on the customer locale, yes, but all the link go to the main language and there is no way to add /fr or /it to the links of products, discounts, website ecc. regarding all the automated sections.
    Come on, fix it guys. We are not able to use the new checkout and cart emails without multilingual features.

  • Titan Pop Culture

    Location Australia
    Time spent using app Over 1 year

    Worst email app on the store, only thing it's got going for it is that it's cheap & can do flows but tbh it needs to be cheap now that shopify is taking fee's from all 3rd party transactions including buy now pay later services which already take too much. Moving the abandoned cart emails into this app while it is so half baked has me angry, I had an awesome template but now it's gone as you guys are forcing us to use this. I can't make anywhere near as good of an email in this app as I could using OrderlyEmails: Email Templates and just pasting the code into shopify. This app can't even size images properly, recommend products or display dynamic discount codes to draw a customer back. Such a lack of customization, lack of social networks you can list in your footer. The footer is just plain terrible tbh. Stop rolling this out until it's actually a good app!

  • Tropiflora

    Location United States
    Time spent using app Over 1 year

    App is really easy to use and really convenient since it was in the Shopify marketing. BUT it is an awful app to use if you have timed email exclusive sales with limited quantities and a high volume of customers. We launched our email at 10 AM and 1 hour later it notified us that it failed to email 95% of our customers 'due to a high bounce rate, usually because subscriber email addresses were not valid.' Out of nearly 10,000 email subscribers. We do not have this issue with our current emailing app. If you have multiple variants, you are unable to change the price to the correct variant in stock. Also the emails are very bland, but that wasn't a main issue.

    Developer reply
    September 20, 2022

    Thank you for writing your review and for outlining the issues you've had with Shopify Email when using it for a significant marketing campaign. If you're still interested in using Shopify Email moving forward, I would recommend contacting our support team directly about this matter so we can investigate further and try to help prevent this from happening in future: https://bit.ly/2AWw5VA. -Victor, Shopify Support

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