Shopify Email

Shopify Email

by Shopify

Email marketing made for commerce

4.3 of 5 stars(567 reviews)

Choose from ready-made designs

Save time with templates that automatically pull your logo, product images, descriptions, price, and URLs from your store.

Manage campaigns in Shopify

Create, send, and track campaigns directly within Shopify—the same place you trust to run and grow your business.

Send from your domain

Build brand recognition at every customer touchpoint, starting with the inbox.

About Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin
  • Save time with ready-made templates that automatically pull your logo, product images, descriptions, prices, and URLs directly from your store
  • Easily customize your email by editing text, buttons, images and more to make it your own
  • Import customer lists into Shopify
  • Segment emails to ensure the right message gets to the right person
  • Track results including open and click-through rates, products added to carts, and purchases
  • Send emails from your domain with little setup if you purchase your domain on Shopify. Support for non-Shopify domains is coming soon.

Get 2,500 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Free to install

The first 2,500 emails per month are free. Then, it is $1 USD for every 1,000 emails you send.

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    62% of ratings are 5 stars
  • 4 of 5 stars
    19% of ratings are 4 stars
  • 3 of 5 stars
    7% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    7% of ratings are 1 stars

Most recent reviews

Grizzaffi Coffee

Shopify will simply stop the campaign for several reasons. If too many unsubscribe or bounce it will stop sending the email and since there are zero reports, you have no idea who was sent the email and who wasn't. I've tried to make it work with custom groups but it's so frustrating when only 45% of your emails go through. 1. We ran a contest for a free giveaway. 2,100 people signed up. After 1k emails were sent, shopify stopped it because too many people unsubscribed. But all these people literally entered to win and be notified by email. Since there are no reports, I can't tell if the winner was notified they won, and now I am getting calls all day from others who entered because they never got the winner announcement email. Can't resend the entire campaign because then 45% of our customers will get a duplicate email and surely report us as spam at that point. 2. When I first launched the store, I uploaded our customer list from our brick-and-mortar shop from over the past couple of years of people that were in our newsletter. 1,800 customers total. There were some bounces because some were work emails, or incorrectly entered etc. We sent a launch email to notify them of the new online store, and again shopify stopped the campaign at 45%. And again, since there are no reports we can't tell who was notified and who wasn't, and we can't resend the email to the other half that never received it the first time. Shopify does a lot of things right, this ain't one of them.

Stamped Cosmetics

I used this app to personalize the emails that my customers receive and it was very easy to use and the templates are perfect. I would like to see more templates and also I think the app should offer emojis when creating the emails.

Shuttle Art

It becomes better than the first time I've tried to use it. If you guys can add the function that shows more than one product per line and add products based on their Series would be better.