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Connect with customers and build lasting relationships with email built for commerce, by Shopify.
Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.
- Send branded emails to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- AI-generated email subject lines, body copy, and optimized send times
- Encourage customers to buy products directly from your emails.
- Track results like click-through rates, products added to cart, and purchases.
- Highlights
- Popular with businesses in United States
- Use directly in Shopify admin
Languages
English, Chinese (Simplified), French, Dutch, German, Italian, Japanese, Portuguese (Brazil), Spanish, Chinese (Traditional), Czech, Danish, Finnish, Korean, Norwegian, Polish, Portuguese (Portugal), Swedish, Thai, Turkish, and Vietnamese
Works with
Shopify Flow, Shopify FormsCategories
Campaign types
Managing campaigns
Pricing
Free to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
All charges are billed in USD.
Reviews (1,773)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants praise this app for its user-friendly interface, cost-effectiveness, and seamless Shopify integration. It's especially favored by beginners and small businesses for its simplicity and accessibility. The app offers customizable email templates that help maintain brand consistency and robust analytics to track campaign effectiveness. Merchants report increased sales and customer engagement through its use for marketing campaigns, highlighting its comprehensive features that support effective email marketing strategies at a low cost.
We found the app was easy to use. Although sending out a max can be sorted by email address server.
Love the fact that the input of photos is so easy, no need to resize and then input.
At times it doesn't want to react to an action, but giving it a bit of time, works.
Would like to see more control on font size.
It is one of the easiest app to use as opposed to others which we used.
Anyone can use the Email App. You don't have to be a tech genius to send a basic email from Shopify. The price/fee after 10k emails a month, is very reasonable.
In the last two months the performance of the editor has absolutely tanked. It makes it impossible to type your emails out in the editor anymore. I'm talking 5-10 seconds of delay for typing and what appears on the screen. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in shopify email is a joke. You can just enter a font size, your forced to use a slider and hope you can get the exact value you want. Absolutely sucked all the joy out of making emails. Also give me back the ability to format text (bold, italics, etc on buttons). The section limit is awfully low too.
Hi, there! Thank you for sharing your feedback. We’re sorry you ran into issues with a delay while typing and completely understand that this experience would be frustrating. We’re happy to report that we isolated the issue and have now fixed it. We are consistently working on improving the editor experience and I'd love to discuss the challenges you've faced in more detail if you're open to it. I'll be sending you an email directly to follow up! - Clare, Shopify Email
Support
Shopify can answer any questions you have about Shopify Email.
Resources
Launched
April 14, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy.
View personal data:
Customers, store owner, content providers
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system
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Store owner
Name, email address, phone number, physical address
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Content providers
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, marketing, Online Store, Shopify admin, other services
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Edit customers
Customer data
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View products
Products or collections
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View orders
All order details for the last 60 days
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View and Sync Discounts
Discount codes and promotions
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Edit marketing
Marketing events
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View your Online Store
Pages on your Online Store, checking for web cookies and conversion tracking pixels, Online Store pages, or theme
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Edit Shopify admin
Email sender configuration, files, legal policies, or Shopify Home
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View other services
Apps
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Edit other data
Brand settings, checkout settings, locales, price rules, or billing