Shopify Forms

Limited customisation, no custom CSS, form submissions are permanent and no way to delete.

Cannot customise email sent, very limited options such as changing the colour of the button and text.

Appears to have good connectivity with Shopify, customer metaobjects etc.

Field validation would also be handy for things like VAT numbers etc

Extremely Frustrating and Disappointing. I rarely leave reviews, but this app has caused me nothing but headaches. Despite being developed by Shopify, it’s shockingly limited. You have zero control over your own form data. I ran test submissions during setup, only to find out later that I can’t delete or manage any of that data. It just sits there with no way to clean it up.

Worse, it creates numerous metaobjects that can’t be deleted, cluttering your backend with no way to clean things up. I’ve since read several other 1-star reviews from users dealing with the exact same issues and it’s clear nothing has been done to address them.

Only one of my three forms integrates with Shopify Flow, even after following all setup instructions. I reached out to support and was told, “That’s just how it works.” No workaround. No real troubleshooting. Just a dead end.

The email automation system is equally frustrating. You can’t assign different email templates to different forms, they’re all locked into the same default automation. Clicking the “Manage” link doesn’t do anything, and there’s no way to customize emails per form submission.

This app seriously slowed me down while trying to launch my store. Support “submitted feedback” to the developer, but let’s be honest, that rarely leads to anything. Frankly, I expected much better from a built-in Shopify tool. This app doesn’t just fall short, it actively makes the Shopify experience worse.

For my uses of email popups and even signups for podcasts it gives me enough customization for what i need

and the tagging or linking it with shopify flow also works well too

There is desperate need that form can be displayed not as popup but inline on the page. Using it for B2B registration and its not very intuitive folow to chase some floating button. Once closed and customer re-considers, how they can even find it again?

So please add inline functionality.
Also it would be great if VAT field can be used for VAT validation with VIES.

It's a very limited app, for example of somehow you want to track form submissions in GTM, GA or Google Ads, it will be impossible, because even if it was developed by Shopify the forms will not send any standard events on submissions etc. Do you want to translate it? - impossible as well.