Reviews (3,223)

Overall rating
4.7
Counts per rating level
  • 79% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly value this app for its ability to boost traffic and customer engagement through cost-effective email campaigns. Its intuitive interface allows easy creation and customization of emails, integrated seamlessly with Shopify. Features like segmentation, automation, and product discounts are appreciated, though some desire more template variety and advanced analytics. Reliable deliverability and consistent branding across devices are noted benefits, with generally adequate support.

December 27, 2025

So far, so good. No problems at all. I don't even use another email platform for my customers. This allows us to stay in communication. It allows us to segment. It allows us to text Message as well. It's the perfect communication tools to stay in touch. Sent out quick messages and promote products. That's exactly what we need. Thank you, Shopify!

Supa Mega Foods
United States
Almost 5 years using the app
December 9, 2025

The tools are easy to use, and if I'm confused that amazing AI helper works wonders, from creating banners, working with seo and suggesting catchy titles. Really upgrading my communications.

GemstoneAlchemy
United States
Almost 5 years using the app
December 13, 2025

The User interface and experience is simple and intuitive. Its easy to navigate. I am pleasingly surprised by it. I recommend it! Pop-up sign up forms are good looking and the integrations are smooth. Five stars!

UNDERWARE USA
United States
Over 3 years using the app
December 23, 2025

Essential tool for professional Shopify email marketing

Shopify Email is one of the most reliable and well-integrated tools I use for my store. The interface is clean, intuitive, and easy to work with, even when creating polished, on-brand campaigns. I love how seamlessly it connects with my products, collections, and customer segments, no complicated setup or external integrations needed.

The email templates are modern and customizable, making it easy to maintain a luxury and consistent brand image. Scheduling campaigns, adding product blocks, previewing emails, and tracking performance are all straightforward and efficient.

Another big advantage is cost control. The free email allowance is generous, which is perfect for growing brands, and it allows you to focus on quality communication rather than sending excessive emails. Deliverability has been solid, and the emails look great across devices.

Overall, Shopify Email is a powerful, well-designed solution for merchants who want simplicity, professionalism, and direct integration with their Shopify store. Highly recommended.

KATHERINE HOME
United States
Almost 2 years using the app
December 26, 2025

love that there is sms marketing through shopify now! Just wish the customer segmentation was more robust...

London Beauty
United States
Over 1 year using the app
January 18, 2026

I transitioned to Messaging from a paid platform a few months ago and don't feel like I'm missing anything (except saving money!). I can do pretty much anything I could do there but just have to search around a bit for it. This was a no brainer move. Why didn't I do it sooner?
The only drawback is there isn't a great way to clean the subscriber list. It's cumbersome to create new segments to figure this out. I would like to see how many new subscribers I have since I last looked.

SUPPLY Bulk Foods
United States
9 months using the app
December 30, 2025

Shopify Messaging has become an essential part of our workflow. The interface is intuitive, segmentation is clear, and attribution makes it easy to see exactly what’s working.

We recently used it to communicate a time-sensitive product update to past customers, and it performed flawlessly—strong open rates, clear delivery, and zero confusion for buyers.

The native Shopify integration, automation options, and clean templates make it ideal for merchants who care about accuracy, trust, and customer experience. Highly recommended.

Feed His Sheep Production
United States
About 1 year using the app
December 3, 2025

This app is easy to use, easy to navigate, perfectly capable of customizing the emails with an array of plug ins so that customers can practically shop directly from the email by being able to plug in products and collections to catch their eyes. I also like being able to plug in discounts directly into the emails; it has a lot of very helpful tools. This app is a lifesaver when sales are slow, sending out an email with any sales, coupons, or just new products can really make a difference in sales volume; having a tool like this to use to reach my customers is crucial in my opinion.

Sab The Decal Plug
United States
Over 2 years using the app
November 29, 2025

This email app has saved me for my Black Friday sale. I made an email to all subs in another app, but it required me to upgrade my subscription and spend more money. Luckily I remembered that Shopify has their own email app, and I was able to quickly use their template to get something nice out to my customers. The templates are more basic than some other paid apps, but I will continue using Shopify Email for my small business.

My Mutebag
United States
About 3 years using the app
November 27, 2025

I gave this app five stars because the email segment automation works perfectly. It’s smooth, reliable, and makes targeting the right customers much easier. Definitely worth using.

GlowMind Studio
United States
About 3 years using the app