Shoplift ‑ A/B Testing

Shoplift "does what it says on the tin", which is high praise for an app that aspires to take complex statistical experimentation and make the process as simple as designing and pushing minor template updates.

Super helpful preview period and onboarding with live reps. Easy to setup and launch. No issues with our custom themes and templates. In our testing Shoplift seems best suited for tracking conversion KPIs and significant changes. Less so for minor details and fine tuning through specific multi-step journeys. For us that is a good thing, as it keeps us focused on business outcomes and not getting endlessly lost in UX/UI.

Gives a good level of reporting by breaking out source groups and device types by default and not requiring us to define every segment in advance. Just be sure you have significant traffic volume going to the pages you want to test. GA4 integration automatically creates custom audiences by test condition whenever you launch a new test, so if you really want to track non-conversion behaviors you can set up your own custom reports in GA.

I had a great experience with this app/tool. It was very user-friendly and an easy way to test out different UX and site update ideas. Each test provided detailed data points and critical info to help us optimize our site. I also found their customer support to be really knowledgeable and helpful in providing strategy and test ideas. I'm looking forward to using the hero banner templates more.

We love the Shoplift app overall, it does exactly what we were looking for in a testing platform--test themes and templates against each other. It's simple, affordable, and easy to use. I wanted to specifically shout out Gary on their support team. He has made sure to give timely updates for any reported issues, and follows through with solutions and communications about the matter. Thanks Gary!

- UI is very clean, easy to navigate, even for beginners

- Support team is also awesome, very friendly and helpful, always willing to help you even if you are slow or need more time to understand how certain things work

- I have to say it's still quite limited in its features and unable to perform lots of more advanced CRO features that other CRO tools have, but it does seem like they are slowly improving and coming up with new upgrades along the way

Shoplift is great! They continually come out with new options to help run tests on your website. Their team is very knowledgable and so helpful and keep you up to date of new products.