Shopify SimGym

Simulate buyer behavior with AI shoppers. Gain the confidence of high traffic brands before launch.

SimGym uses AI shoppers with human-like personas to simulate buyer behavior on your storefront. Planning a redesign? Launching a bold campaign? SimGym lets you try new ideas without risk. Run quick simulations and see exactly how AI shoppers respond. Get insights on add-to-cart rates, cart value, and shopper navigation patterns before changes ever go live. Currently in AI Research Preview.

• Simulate storefront changes with AI shoppers before launch
• Get recommendations from AI shoppers to improve your storefront
• See impact on add-to-cart rate, cart value, and shopper navigation