Simple Loyalty

Simple Loyalty

by Normal Systems

Drive engagement and sales with loyalty and rewards programs

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Drive sales

Increase new and repeat sales with powerful yet flexible rewards programs that seamlessly extend your business.

Engage customers

Build relationships and grow your customer base with enticing incentives and an easy to use interface.

Increase retention

Drive customer value by launching a loyalty program customers want to use.

About Simple Loyalty

Simple Loyalty offers Shopify Merchants powerful yet flexible loyalty and rewards programs designed to increase order value, drive sales and boost customer engagement. Thoughtful and effective features allow merchants to build programs that extend their business for a seamless customer experience. With a single affordable pricing plan, Merchants have access to all features, all the time.

Quickly build and launch a program with enticing features and an easy to use interface.

Getting started is simple. Build an effective program that customers will love in a matter of minutes with several ways to earn points and exciting reward opportunities.

Flexible point award options are available to incentivize customers to enroll and stay engaged. Easily configure which point awards are available and how many points customers can earn for each.

  • Provide incentive for customers to enroll with a sign-up point bonus.
  • Encourage higher order values by awarding points for completed order values.
  • Promote engagement and build customer relationships with birthday point awards.

Enticing rewards are designed to keep customers coming back.

  • Boost retention when members earn rewards that keep them coming back.
  • Tailor rewards with custom options.
  • Create an unlimited number of rewards.

Comprehensive analytics provide intelligent insights.

  • Access detailed analytics dashboards.
  • Understand customer value.
  • Gain insights to optimize program success.

Storefront widget provides an easy and attractive way for customers to enroll, engage, earn points and redeem rewards.

Loyalty widgets provide a branded popup for customers to interact with, without detracting from the look and purpose of your store. It's easy to configure widget settings without complicated configurations or custom code.

  • Extend your brand through the loyalty widget with custom color, icon and text options.
  • Set a custom widget image to represent your brand.
  • Widgets will never have Simple Loyalty branding - loyalty programs should be specific to each business.
  • Automated customer emails confirm loyalty transactions and create a connection with your business.

We're here to help.

With dedicated support available through email and live chat, getting help is fast and easy. Our support team is happy to provide guidance during setup, answer questions, listen to feedback, and accept requests.

A comprehensive help center is available for self-service help, finding feature descriptions and instructional guides.

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Pricing 14-day free trial

All Access


$0.02 per loyalty member after the first 10,000 members

  • Unlimited rewards
  • Custom branding options
  • Automated emails
  • No Simple Loyalty branding ever
  • Comprehensive analytics
  • Dedicated support

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

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