We’ve spoken to hundreds of store owners and one thing is clear: you love discovering apps that help automatically add incremental revenue in NEW ways.
The key word here being “NEW”. We know how frustrating it is to browse through hundreds of abandoned cart and email collection apps just to discover they all do the same thing.
Well we hear ya LOUD and CLEAR, and we’ve got good news.
Web push notifications are a new marketing channel that let you send messages directly to a person’s desktop or mobile device.
If you’ve ever gotten a notification on your phone from Facebook or Whatsapp, then you’ve seen what a push notification looks like. Web push notification work mostly in the same.
Web push notifications have a few additional advantages over regular push notifications which include 1) You don’t need to spend a fortune building an app, and 2) Web push notifications can be sent to Desktops (in addition to just phones).
*To give quick context on just how new this technology is, web push notifications were created in 2015, compared to email which was invented in 1972 and text messaging in 1992.
In short, yes. It’s much better and much more effective than email. Customers are 3-4x more likely to opt in to receive push notifications than email, and similarly, customers are up to 3x more likely to click a push notification message than a link from an email.
Tell me a little more. What else can I do with web push notifications using your app?
You can do many of the same things with web push notifications in our app that you are used to doing with other email marketing products.
Similar to email, the real revenue booster comes with setting up automatic messages for key customer events.
This means having notifications automatically sent when triggered by events like an abandoned cart (encouraging a customer to complete a checkout if they have abandoned their cart) or exit intent (offering a promotion code as customers are about to leave your site).
You can also manually send a notification to all your subscribers for one time events such as if you were announcing a sale, promoting a new product, or offering a discount code.
Ok, I’m pretty much sold on this app. Are there any other reasons why I should download this app or will my head explode from all the other goodness you’re about to tell me?
We hope your head won’t explode, but we do have alot of other goodness to tell you about.
Some features coming up include:
Do you have any links to research or resources that back up some of your claims on clickthrough rates/ ROI?
Will this annoy/spam my customers?
No, here are the reasons why.
How do I know if this product is right for me? Will it conflict with other products I’m already using?
This product is supplemental and can be used in addition to any existing email marketing or abandoned cart apps you may already be using. If you are not using another push notification app, this is definitely the right product for you.
What browsers do you currently support?
We currently support Google Chrome and Firefox.
If you have any questions or need support for your app, feel free to email email@example.com; for feedback or feature requests, please email firstname.lastname@example.org.