High quality images are designed to make your Shopify store visually appealing, but if they’re not optimized correctly, they can negatively impact on your page load time (site speed), and in turn, harm your marketing efforts.

Slow-loading websites lead to higher bounce rates, lower conversions and a lower ranking in search engines. Not to mention a poor experience for your online visitors.

That’s where Image Optimizer can help! This intelligent app transforms your page loading time by compressing your images by up to 70%, without reducing their quality. Additionally, Image Optimizer increases organic traffic to your online store by improving your site’s SEO structure.

How Image Optimizer works

Image Optimizer automatically optimizes images and uploads the optimized version to your Shopify store. You can restore your images to their original state at any time, and you can also optimize images manually too.

Auto-optimization

Instead of manually optimizing images, you can select the Image Optimizer auto-optimization service. This allows you to optimize images automatically, so you can focus on other important aspects of your business, like increasing your sales.

As soon as new images are uploaded to your store, they will be optimized automatically.

Key features at a glance

• Image and template design optimization - Image Optimizer’s smart algorithm optimizes each graphic element on your web-page, to make your site work faster and rank higher in search engine results.
• Improves image-related SEO - alt tags and filenames are important for SEO. Image Optimizer automatically makes them as effective as possible.
• Choice of image compression methods - choose lossless image compression to reduce your image sizes without sacrificing any original quality. Or select invisible image quality reduction for more significant results - this option reduces the image quality slightly to make them even more lightweight. (Changes are very unlikely to be noticeable by the human eye.)
• Best image file format analysis - Image Optimizer automatically chooses the best suitable image format to fit into your website.
• 30-day backup - peace of mind that you can restore your original images if you need to, providing the app hasn’t been uninstalled.
• Easy setup - no technical expertise needed.