Overall rating
4.9
Counts per rating level
  • 88% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its easy setup, seamless integration, and customizable rewards program. It's recognized for effectively driving customer loyalty and boosting sales, with a positive impact on customer engagement and retention. Merchants value the responsive customer service during system outages or data delays. The app is praised for its affordability, value for money, and low maintenance. Its adaptability to various business needs is also highlighted.

November 2, 2022

I am leaving a 1-star review due to the extremely poor level of customer support that Smile offers. Unlike other apps, the Smile support team will try to help with the least possible effort, and will never actually be willing to login to a Shopify store to assist with the app's implementation or code (i.e. through a collaborator link or staff account login).
All the support team will do is send you one of their trained reply templates to provide a help article. We wanted to show the Smile launcher on only one page of our website, but were told that this was not possible. We would have to 'exclude' every single page on our website to be able to do this. There is no option in the app to only 'include' certain URLs to display the launcher. This is not helpful at all. Additionally, we found through the support team that certain features of the Smile app are only available to people depending on when the account was created. For example, they currently offer different ways the launcher can be displayed on mobile - but only for new accounts. Because we have an older account, the team refuses to give this option to us. This is extremely bizarre and not logical at all. Seriously Smile - for the amount that you charge merchants to use your program, you really need to improve your customer support and allow more customization for merchants.

Welham & Co
Australia
Over 1 year using the app
Smile.io replied November 2, 2022

***UPDATE 07/2023:
Thank you for your patience, I'm happy to let you know we have been able to add you to the beta group for this feature. We have been trying to contact you to confirm and see how else we can ensure your program is working optimally and we look forward to connecting with you soon. ***

Thank you for taking the time to leave us a review. We really appreciate your feedback.

I truly understand the frustration these issues caused. I'm going to carefully look into the problems you highlighted and reach out privately to try and resolve these concerns.

Customer service is incredibly important to us and we always try and offer the best advice and support that we possibly can. Some things are outside our control but we will always try and offer workarounds and solutions. We will never refuse to offer a feature if it is available and we are currently looking at ways to offer the visibility option to you we are just waiting to see how we can add you to the control group.

Again, thank you for your review and I look forward to connecting with you to resolve these issues.

David Wyatt
Merchant Experience Manager

January 24, 2017

Will be deleting the app, harrasses shop owners if youre not using it at that moment.

Definitely not recommended. Who in their right mind wants three emails every single day reminding you to use the app. Not a chance.

Vinyl Lady Decals
South Africa
About 1 year using the app
Edited February 24, 2019

Update: I gave it one star because I left a 5 star review for another app that costs 10x less a month and has far more functionality than smile.io does. I wish they made a loyalty app. There really is no excuse to charge companies predatory pricing for basic functions.

We had previously given it two stars as it does collect points and integrates with the apps we require.

We needed the API, so to get that functionality it is EXTREMELY expensive.
We are paying $600 USD a month (I understand to get the API now it's worse - starting at $1000 USD a month).

We'd switch to another tool in a heartbeat if it could sync with the apps we require. In this day and age, to 'firewall' integrations & API's is just not playing nice.

I hate that it has a pop-up portal for the points. We already have a customer support one, so it is confusing for customers.

The customer interface is also not nearly as customizable as you'd expect for the price. We should have full branding control at the price we pay. We should be able to control the portal & make it page, or embed it in the customer account page.

I also wish the points were fully integrated into the checkout for single & recurring orders, with prompts and customization. For the ridiculous amount we are paying, you'd think it would. But no. We are paying for what should be a $59/month app.

Customer support is ok. But again, for the price we are paying, I really expect to have live chat customer support available - not an email back in a day or two.

Positive: It integrates nicely with reviews, our crm, subscriptions, VIP, etc. and it is very stable.

All in all, it does work. If you have simple needs, it's probably a great tool. For us, we just feel stuck with it, it's far too much money, and we wouldn't recommend it.

Nutracelle
Canada
About 1 year using the app
November 15, 2018

I believe this is the first negative review I have ever left on a Shopify app, but I would like to hope that this review will help other merchants from wasting so much time and money as we have on this program.

The sales team will promise the world before signing up, then once you're signed up, you get nothing.
We started on the enterprise plan for a number of months before realising we should have been put on the 'professional plan' from the beginning and saving $400 USD a month in wasted costs.
The sales team gave us the impression we would need to be on the enterprise plan in order to get the full features, which was not true.
We have not been impressed by the level of support at all.
There is literally no support with anything.

The sales team will bend over backwards to call and promise what you will receive after signing up. Yet once you're onboard and have any issues, either in regards to the software itself or billing related, you'll only receive canned responses with no accountability for problems on their end.

The software is ridiculously overpriced for what it is and the price does not justify the resulting revenue from the program.
You'll be better off setting up a number of customer win-back/loyalty campaigns using marketing automation software which is the direction we'll be heading.

The software has a good looking UI, but the support is non-existent, there is zero accountability for problems and the price is not justified.
I would give zero stars if possible.

Dollboxx
Australia
About 1 year using the app
November 7, 2016

Are you kidding me? After suckering us in to get our customers to use your rewards system you now say YOU made a mistake and instead of auto generating code we now have to do it manually for ALL our customers unless we upgrade to Shopify Plus. Whose got the time for that! Talk about bait and switch.

Glass Haunt
United States
About 1 year using the app
June 12, 2018

Basic referral functionality doesn't limit to first-time customers. Referrals can't be offered as point values, and aren't fully integrated with the point earning/spending experience. Their support team misunderstands issues right and left, leaving me with 9+ email chains to troubleshoot simple problems.

Ample Foods
United States
About 1 year using the app
October 31, 2016

Have just been told I now have to manually create and upload my discount coupons for every customer's reward point purchase (points = discount coupon). Waste of time and will be looking for another app that doesn't charge so much for half the work. 0/10.

Femme Fatale Cosmetics
United States
12 months using the app
September 22, 2022

Ik heb deze app getest, echter deze app beschikt niet over de mogelijkheid om de Nederlandse taal te gebruiken in de communicatie naar klanten. Dus niet bruikbaar voor ons. Technisch / functioneel prima app overigens

Tango Shoes
Netherlands
12 months using the app
Smile.io replied September 22, 2022

Hey Marteen! Thanks for taking the time to leave us your honest feedback!

Joana from Smile here 👋 Regarding languages, we currently offer Smile in 5 languages (English, Spanish, French, German, and Portuguese) but full translations for Dutch are not currently offered.

However, I have sent you an email with a few examples of Dutch merchants using the semi-translated version of Smile!

Looking forward to hearing from you soon!

Met vriendelijk groet,
Joana 🙏

February 17, 2017

Do yourself a favor and do not go close to this app, I emaild their support and they created tickets , no reply yet ...

Uptown American
United States
11 months using the app
February 3, 2019

I installed this app earlier today. Set up was easy and quick. We were excited to release it.

Since releasing it we’ve noticed it’s only working for some customers. Half the customers are receiving their points for singing up and the other half aren’t.

I’m hoping this can be resolved or we will ha s to remove the app. I will update if the issue is resolved.

Ari's Essentials
United States
7 months using the app
Smile.io replied March 27, 2019

Hey there, we're really sorry to hear that you're experiencing an issue using our app. We'll be reaching out via email to get this resolved for you!