Overall rating
4.9
Counts per rating level
  • 88% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, easy setup, and seamless integration capabilities. They value its customizable rewards programs, point collection, and VIP tiers, which reportedly boost customer engagement and loyalty. The app's customer service, particularly the live chat feature, is praised for quick and effective support. However, some merchants suggest more affordable pricing tiers or additional features at lower levels. The app is recognized as a reliable tool for increasing conversion rates and expanding customer bases.

Edited October 31, 2018

Love the concept of the app, but fairly frustrated with the customer support and troubleshooting thus far.

Pros: The Concept & Easy to set up.

Cons: Zero troubleshooting, no customer support over the weekend

We have had 2 major hurdles with our app since starting it earlier this week. We reached out on Thursday evening for help with an issue and had moderate help throughout the day via chat on Friday, but the issue was not solved, and we were told we had to wait until Monday for this issue to be fixed when another rep would be back who could better assist me. Not a major issue, but still frustrating.

The second issue seems to be a glitch in the app or something wrong with how we set it up for our VIP Tiers, not sure. This is causing our customers to not show up higher than the lowest tier, regardless of qualifiers achieved. We reached out on Friday for help, but their customer service was gone for the weekend, including the email listed for urgent requests. I handle a lot of apps, from a lot of developers and usually can find the solution to problems like this fairly quickly. However, the smile backend has zero troubleshooting help that I can find for this issue. It has very clear and defined info on how to set something up, but zero guides on how to troubleshoot any problems that arise.

I understand people don't want to work weekends, but for an app of this size, and this importance, I feel this is inexcusable. The internet never closes and having an app that literally requires direct customer engagement and involvement like this needs a support team that can help every day of the week. Regardless of the lack of support over the weekend, there is still a huge problem with no troubleshooting help, and it confuses me an app of this size can care so little for helping their customers through problems. Give us the power to solve problems ourselves if you aren't going to have a weekend shift.

We announced our rewards & VIP program, then immediately got hit with customer service questions from our customers who are angry, confused or frustrated that their VIP tiers are not showing up correctly. So our customers who were most excited to take advantage of this program, are getting an introduction to our rewards program in a negative way.

This simple error here has lead to a pileup of work for us, frustrated customers and a steady 5+ hours of work on my end within the app trying to fix it alone. I imagine my problem here is not that complicated to fix, but I am at a standstill.

Not a great start to an app we were excited about.

Lesson learned though, we should never launch a new app like this prior to the weekend if they don't have 7 days a week customer support.

Update: Raised review to 3 stars after being reached out to about this issue on Monday.

Update2: Back down to 2 stars. It does the basics, and we will continue to use it due to not having the time to set up a new plan on another platform until after the holidays. I have 3 new issues to share here.

Issue 1: VIP Program. We downgraded to the free plan because the VIP program did not go as intended. From the beginning, it simply was not clearly defined and caused a lot of confusion. As a result, I was having trouble getting people set up in the appropriate VIP tiers for past purchases, and I followed some advice from their CS team to temporarily change from a dollars VIP program to a points VIP program. I was not informed, nor smart enough to notice, that in doing so there are no safeguards in place to stop you from rewarding hundreds of customers with thousands of dollars in free merchandise.

As suggested, we changed to a point system temporarily to see if that would help get people to the proper tier, and due to the ratio of dollars to points being way off (1000 points is wayyyy easier to get then $1000 spent) hundreds of customers automatically qualified for our top tier VIP program without actually spending the money to do so. We made a huge mistake and had to cancel the program altogether - in addition we then had to honor many free gifts for our customers due to the mistake, and offer alternative prizes to those who qualified for a tier we simply couldn't afford to do (multiple people who $100+ value in products). This was largely my mistake, not theirs, but a simple warning somewhere along the way mentioning that the dollars to points ratio does not change automatically when you change the VIP qualifiers would have saved a major headache. Such a situation should have a warning in place prior to rewarding hundreds of people.

Issue 2: Referrals. We have free stickers on our website as a great first touch for new customers. However, the referrals program will still work for people who are referred to our website, but end up just purchasing free stickers, and nothing of value. Despite the "this coupon only works if the customer spends $X or more" the referrer still gets the referral bonus regardless of amount spent. Not an issue for companies that don't have free products on their site, but a major issue for us. We do have a note on our FAQ page that notes a referral where the customer spends under $10 will be automatically removed and then we manually remove any of these referrals on the back end. Seems like this would be an easy fix, but when confronted about it Smile was unable to help us.

Issue 3: Integration at the free level. The lack of any integration with the free plan is frustrating, especially when we want to simply integrate it with our customer service platform. As a result, any customer service related issues in regard to this app (a daily thing) have to be manually adjusted in the app itself, instead of the customer service app ticket. I do not want to upgrade to the $100+ a month just to integrate this app into our customer service app.

Alrighty, I am done rambling. Hope this helps.

Findlay Hats
United States
About 2 months using the app
July 5, 2017

Just set up the rewards program so I will give a 2 star for now and if it works good I will put 5 stars

Kings Limited
United States
10 days using the app
Edited November 27, 2016

Lacks some of the features that I want to offer my customers. Too inflexible for my needs.

Jack Wagon Coffee Co
Canada
9 days using the app
August 17, 2020

Seems like the app would be easy to use if you are starting from scratch. I am trying to convert from another loyalty program to Smile. The app description claims this is possible but I cannot figure it out. I have submitted two help requests and have not received a response.

Buttons Galore and More
United States
6 days using the app
Smile.io replied August 17, 2020

Thank you so much for taking the time to leave a review! I'm so sorry that you haven't received our response - We've reached out via email to help out with this 💖

Edited October 12, 2022

The app sent a prompt asking for a review so I obliged.
This app is HORENDOUSLY priced. Yes, there are other options you can use for your store and pay WAY less which I do but I am so disgusted by the sheer audacity of the creators to charge what they do for the most basic of things. There are 3 plans - One for $49 a month, one for $200 a month...Yes, TWO HUNDRED DOLLARS every single MONTH and the last one for $600 monthly. Their free plan is simple and will be enough to get you started with a loyalty program. You won't be able to customize anything about it or add any of your own branding but it will be enough to get going.

Ego Naturals
United States
5 days using the app
Smile.io replied October 13, 2022

Thank you for taking the time to leave us a review. We empathize with how difficult navigating pricing issues can be for merchants and would love to offer you a free trial of any plan you choose. We find that Smile's return on investment far outweighs any initial costs but we also understand that making such a commitment is daunting. We would love for you to enjoy all the benefits of Smile with absolutely no risk to yourself. I have sent an email as well offering to set this up, we hope to hear from you soon!

Sincerely,
Joshua - Smile Team 🧙‍♂️

September 28, 2018

La app no se puede personalizar a español, debe ser con el upgrade paRA liograrlo, por lo demas es facil de instalar

Sacame El Jugo
Colombia
3 days using the app
October 27, 2020

The app is great, but no chance to translate it. Unfortunately this is not good for customers which don't speak english. Hope things will change very soon.

MADAMIGELLA
Italy
About 4 hours using the app
Smile.io replied November 2, 2020

Thanks so much for the candid feedback in this review! We're always working to make our app easier to use for everyone.

April 26, 2017

It has great options for free plan. The problem is that to customize the "Spending Points Coupons" you have to pay. It is no problem if your webpage is in English, but if you have it in another language it is not fair. Non usable in free plan for webpages in other languages.

Nutreva
Spain
About 3 hours using the app
December 7, 2018

THE TEST EMAIL DOESNT WORK SO NOT SURE IF ANYTHING ELSE WILL. DELETING THE APP NOW MAKES NO SENSE IFI CANT SEE WHAT THE EMAIL LOOKS LIKE

Pat & Kunnu
United Kingdom
About 1 hour using the app
August 13, 2016

not exactly the type of incentive I was looking to reward my customers with

Valeriebattsartist Com
United States
42 minutes using the app