Smile: Loyalty & Rewards , 4,952 reviews

Overall rating
Counts per rating level
  • 86% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
August 17, 2021

At first, it seemed like a great loyalty app. After the expense of switching from Marsello and their horrible customer support, we chose Smile. We have over 5000 customers and the app treats everyone that does not provide an email address as a guest. The problem is that it does not credit them for their purchases even after changing the setting. Now we have to find another loyalty app and spend the expense to convert our customers. Very disappointed.

A Little Slice of Heaven Bakery
United States
Time spent using app: 3 months replied August 18, 2021

Hi! 👋 Thank you for leaving your candid feedback - that's pivotal for our growth! 🙏 We are reviewing the matter internally, and we will be reaching out as soon as possible, or feel free to contact us at

July 6, 2021


Time spent using app: 8 minutes replied July 6, 2021

Thank you so much for the review! So sorry to hear your language isn't available yet -- Smile is currently available in 5 languages and we plan to keep expanding our translations 🌍 I've just sent you an email to follow-up on the possible workarounds that we can offer 😊

June 18, 2021

Setup everything and tried reading articles but not able to see any mail or notification on confirmation page or any thing tries creating account, becoming member but not able to get points on placing order. If I am not able to see it then how will out customer gonna notice day. then it will be a total waste

Time spent using app: About 2 months replied June 18, 2021

We're so sorry to hear that you didn't have a nice experience :( We've sent over an email to you to help out here. We'll do our best to get this sorted for you!

December 29, 2020

I try this app Make a mistake in the spealling of the name of the point. Now i cant changed the name ! Thats a bummer. Need to pay to maje this change ‍♀️

AM et Co
Time spent using app: About 1 hour replied December 29, 2020

Hello there! You should be able to change the points branding name in Program > Points under 'Points branding' on the free plan!
We've sent you over an email to help out further 💖

October 20, 2020

super slow also app and support staff not worth it its just waste of time interface has so many bugs issue

United States
Time spent using app: About 1 year replied October 21, 2020

Hey there! We're so sorry to hear this. Our team has sent a message your way to help out.

Edited October 19, 2020

The app works quite seamlessly, but since language can not be translated, the app is rather useless for international businesses. A true shame, since adding a translation option should not be such a difficult task. Adapting shops to local markets is essential in modern e-commerce, and therefore I can not recommend this app.

Karmameju Skincare
Time spent using app: About 1 month replied October 19, 2020

Thank you for your candid review! We really value and appreciate this honest feedback. We've sent an email your way with some additional information.

Edited October 7, 2020

Update: After weeks of working with Katrina, who's been excellent with her attention to our concern, we've decided to uninstall the app. The bug in the app is a no-no, given the cost of the app which is pretty high, too. I think apps should really test all possible scenarios to avoid bugs and become transparent about what they can and cannot do, especially for apps like this which reward customers. It's a design flaw that should have been captured in the very beginning--we've had this app for years! We don't want to be shortchanging our customers; we've already manually corrected from our end (but we can't continue manually correcting or adjusting our point-system for all future rewards--defeats the purpose of having an app). It's also a lesson for us, too: to test the accuracy of the calculation of such apps, especially because there are more app choices out there and it's a responsibility that shouldn't be taken lightly. -----------------
I think I have given enough time to wait for a decent reply. The issue is affecting a big part of the feature, which is the calculation of the points, and I think other stores should really look into this as well (it is problematic). Currently you're double deducting the VAT that's included in the shipping cost. I've sent a reply to the answer I got more than a week ago; and that was even also after waiting for days on end. It's a big thing that I had to stop the app. I don't know if there's less care that is given to the legacy subscribers just because we're paying less than what it is priced now? I'm in the middle of testing a new app, which offers the same features as you guys have for much less cost. And, I have waited sooo long to really give this an objective review/trial by trying to work with you on a solution but your support is just soo bad that it looks like I will just have to let go of this app that we've had for years. And there we go; another week passes with my chat messages being ignored (and yes, I know you've got a lot of inquiries now but more than a week of no reply whatsoever is just not acceptable.

Art Nebula
Time spent using app: About 4 years replied August 21, 2020

Thank you for taking the time to leave us a review! We're really sorry for the long wait time that you've experienced, and for this issue that you've experienced. We're sending over an email to help out more with this issue.

August 18, 2020

Pas disponible en Français... Pourtant depuis des années nous attendons la traduction de ce service... Tant pis.

Time spent using app: 4 days replied August 19, 2020

Thank you for your review! We'll let you know as soon as the French version becomes available 😄

Edited June 30, 2020

I joined the paid 49$/month plan for one reason , which is to be able to hide/show loyalty program icon on specific pages. Then I realized that this feature is not working even on the paid plan. Although the team is responsive via email (which is not solving the problem). I need a live support to solve the problem , else it is a waste of time effort (yet , I am still optimistic and expecting the problem to be solved)

Note: This review might change depending on the app experience

Brandat Outlet LLC
United Arab Emirates
Time spent using app: 2 days replied June 30, 2020

Hello! Thank you for your review. We've sent over an email to help out with this. Our live chat is available from 9-5EST Monday to Friday! Look forward to chatting with you! 😄

Edited July 7, 2021

Honestly disappointing. It tries to do too much and it fails miserably. They are quick to raise the price for basic functionality but are slow to help when it comes time to make their product a success. One of the problems is once you have it installed, migrating away from it is a complete nightmare. We like the idea of this product but the execution is just poor.

Tropical Fruit Box
United States
Time spent using app: About 2 years replied June 2, 2020

Thank you so much for your review and feedback! 💖