Match your store's design
Design a beautiful loyalty program with points, referral & VIP! See marketing results and engagement in real time with Smile Analytics.
Customer retention made simple
Create, launch and make adjustments to your rewards program in minutes, not hours. All without a developer!
Connect with marketing tools
Connect Smile to all of your marketing tools like: email marketing, reviews, subscription, POS, and messenger tools.
About Smile: Rewards & Loyalty
Create a complete rewards program
Your customers become more valuable the more they shop and engage with your brand. A loyalty program gives you an easy way to encourage the behaviour that builds emotional connections and customer engagement.
Smile offers three easy to build program types:
- Loyalty points program
- Referral program
- VIP program
These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.
A free plan to help you grow
Our number one priority is helping you create an exceptional rewards program for your customers. That’s why we’ve made our powerful loyalty points program, referral programs, and basic design customizations available to anyone on our free plan!
- Reward for account registrations, purchases, social shares, referrals and more!
- Basic design customizations: colours, text, and launcher position
Powerful paid features to make your program stand out
Our paid plans help you take your rewards experience to the next level. We price our plans based on rewarded people rather than orders because we’re here to grow alongside you. Features available on paid plans include:
- Advanced design customizations: custom logos, images, branding and more!
- VIP program
- One click app integrations
- Customizable email notifications and referral messaging
- Points expiry
- Account and launch management
Connect your rewards program to the marketing tools you already use
Use our app integrations to connect Smile.io to the other tools you use to create a cohesive retention marketing strategy. Whether you want to incentivize members to leave reviews or run win back email campaigns, Smile Apps enrich your rewards program instantly. Integrate with:
- Shopify POS
- and many more!
Why choose Smile.io for rewards and loyalty?
As the most used rewards program in the world, we've learned a lot from helping tens of thousands of businesses with their retention and loyalty strategies. We’ve used that experience to design a rewards solution that makes it easy for anyone using Shopify or Shopify Plus to create a beautiful rewards program that brings customers back.
- Simple design customizations to reflect your brand
- Get your rewards program started in just a few clicks
- Integrate with the marketing tools you already use
We believe the future of commerce is rooted in emotional relationships, and want to help every business build a strong customer retention strategy that promotes sustainable growth.
(Smile is only available in English)
- Shopify POS,
10+ Ways to reward
Points & referral programs
All Free features
Full design customization
Remove Smile.io branding
All Starter features
Nudges (on site program prompts)
All Growth features
Unlimited Smile Apps
Access to Success Manager
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 3318 reviews
Most recent reviews
No complaints about functionality...its is a good app that works well. However, SMILE changes their pricing and packages so often that you always feel like you are being jerked around. Case in point: when they last adjusted their pricing they included VIP Tiers for what was then a reasonable monthly fee. Now, if you want to continue to offer your customer's VIP tiers, the price has been jumped to $599 a month! Talks about price gouging...
Without the more advanced features that are now only available in the upper tier, this app really doesn't have much over the others. If you are doing a million-plus a year, then maybe $7,200 a year just for your rewards program is an acceptable expense. Otherwise, it's a ridiculous amount and a shame that SMILE has resorted to greed pricing and pushed out their previous customers. So much for "Loyalty."
Botanical Remedies LLC
Excellent app. It has generated me quite a few new customers using the referral feature. The point system is also great. It gives my customers a reason to increase their cart value because they know that theyre going to get something back with the pints they acquire. Would highly recommend.
The Wrap Life
This app is overpriced for its lack of function, the support is slow and limited, even for a paid plan and the interface is hard to understand for us and our customers. We've also experienced customers not being able to login or view points. I REALLY regret choosing Smile for our loyalty program. We've been operating not knowing our customer referral links weren't activated. And this is after our Smile account rep reviewed everything before we went live. The program also lacks basic things you should be able to do within a loyalty program. We cant assign free shipping to certain tiers for VIP customers without them entering code. This means if they want to use a another code or purchase during a sale, they have to decide between free shipping or the discount. How does a loyalty program not allow free shipping to certain customer segments? It's also not possible to allow special treats for your rewards program. We'd like to offer special items but cant because the reward products in smile have to be available in your store. Also, loyalty login is only available via a pop which gets crowed if you have a support chat pop up or even an email pop up. I hate I spent so much time trying to make this work. We've been trying to resolve login issues for a week now with no resolve. And no one from Smile wants to take responsibility despite Shopify and our theme developer telling us the issue has to be with Smile. Pass on this app. And if you decide to do it, it's not necessary to pay extra for the account rep support when setting up. They don't really make things any easier to understand.