Smile: Rewards & Loyalty

Smile: Rewards & Loyalty


Improve loyalty using points, referrals, & VIP programs

4.8 of 5 stars(3112 reviews)

Beautiful mobile first design

Programs that are easy to use, engaging, and fun for your customers regardless of the device they are browsing on.

Easy to setup & manage

Create and launch a rewards program in just a few clicks. Once your program is live, you can easily make adjustments to improve.

Integrates into tools you use

Increase the effectiveness of your rewards program by connecting it to other apps you use like ESPs, CRMs, and marketing tools.

About Smile: Rewards & Loyalty

Create a complete rewards program

Run a program by itself, or combine them to create a complete rewards experience for your customers - the choice is up to you!

  • Loyalty Points Program

  • Referral Program

  • VIP Program

With you manage all three programs in one place, making ongoing program management simple and intuitive.

A generous free plan to help you grow

Helping you sustainably grow your revenue is our number one priority. That's why you can run a loyalty points program and a referral program at no cost on our free plan.

Reward for:

  • Purchases

  • Customer Referrals

  • Account Registrations

  • Social Shares and Follows

  • Celebrating a Birthday

  • Much More

Combining multiple ways to reward your customers with a beautiful and mobile optimized experience that reflects your brand, will make every program one your customers will love.

Powerful paid features to make your program shine

If you are looking to make your program as integrated and engaging as possible, the features on our paid plans will help you take your rewards program to the next level. Here are a few of the added features available on our paid plans:

  • Advanced Design Customization

  • VIP Programs

  • App Integrations

  • Customizable Email Notifications and Referral Messaging

  • Points Expiry

  • Customer Segmentation

  • Account and Launch Management

  • Much More

We've taken feedback from working with some of the largest stores on Shopify and Shopify Plus and made the most effective features available out-of-the-box. See our pricing details for additional information on our Enterprise plans.

Connect your rewards program to the tools you already use

Use our one-click app integrations to connect to other tools you use including email service providers, CRMs, and other marketing tools like:

  • Mailchimp

  • Klaviyo

  • ReCharge

  • Okendo

  • Hubspot

This is a continually growing list, so if you don't see the app you are looking for please let us know!

Why choose for rewards and loyalty?

We are the most used rewards program in the world, and we've learned a lot from helping tens of thousands of businesses with their rewards and loyalty strategies. With our experience, we designed Smile to make it easy for anyone using Shopify to create a beautiful and effective rewards program.

  • Get your rewards program started in just a few clicks

  • Expertise in all industries

  • Shopify Plus solutions and features

Add us to your store or send us a message to join the thousands who are already improving their repeat purchases, average order value, and revenue with reward programs!

Integrates with

  • Shopify POS,
  • Mailchimp,
  • Klaviyo,
  • ReCharge,
  • HubSpot,
  • Okendo

Media gallery




  • 10+ Ways to Reward

  • Points & Referral Programs

  • Visual Customizations

  • Email Notifications



$25/month per 1,000 program members

  • All Free Features +

  • Full Design Customization

  • VIP Programs

  • Smile Analytics

  • Remove Branding

  • + More

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 3112 reviews

  • 5 of 5 stars
    86% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews


Just installed it at my store today Looks and feels amazing. Hope to get most out of it. Thanks.


I believe this is the first negative review I have ever left on a Shopify app, but I would like to hope that this review will help other merchants from wasting so much time and money as we have on this program.

The sales team will promise the world before signing up, then once you're signed up, you get nothing. We started on the enterprise plan for a number of months before realising we should have been put on the 'professional plan' from the beginning and saving $400 USD a month in wasted costs. The sales team gave us the impression we would need to be on the enterprise plan in order to get the full features, which was not true. We have not been impressed by the level of support at all. There is literally no support with anything.

The sales team will bend over backwards to call and promise what you will receive after signing up. Yet once you're onboard and have any issues, either in regards to the software itself or billing related, you'll only receive canned responses with no accountability for problems on their end.

The software is ridiculously overpriced for what it is and the price does not justify the resulting revenue from the program. You'll be better off setting up a number of customer win-back/loyalty campaigns using marketing automation software which is the direction we'll be heading.

The software has a good looking UI, but the support is non-existent, there is zero accountability for problems and the price is not justified. I would give zero stars if possible.

NorthWood Distributing

Finally a full featured rewards program that's reasonably priced and even has a great free option. Had a quick question with customer service after sign up and the chat with Maggie was friendly and efficient. Had our first customer using the program in under an hour.