Related categories

Smile: Loyalty & Rewards

by Smile.io

Loyalty points, rewards, & referrals to retain your customers

4814 reviews
Shopify app insights

  • Popular with businesses in the United States

Free plan available
View demo store

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Up-to-date tech: works with the latest themes

  • Speed tested: low impact to your online store

Key values section

Your trusted loyalty provider

We're experts in loyalty, referrals, and VIPs, powering reward programs that help increase sales, repeat purchases, brand loyalty.

Boost new and repeat sales

Save on acquisition costs & boost sales and retention with referrals, points, rewards, and more. Create a loyalty program in minutes!

Level up your marketing apps

Supercharge your email marketing & subscription tools with loyalty data, incentivize reviews with points, reward customers on POS, and more.

Featured images gallery

  • Rewards button (loyalty popup) for loyalty member login
  • Match your store design & brand the rewards panel (loyalty popup
  • Rewards panel (loyalty popup) to boost customer retention
  • Use loyalty program data to analyze points, rewards & referrals
  • Remind customers of their loyalty points with automated emails
  • Add referrals to your loyalty program for free
  • Rewards panel (loyalty popup) on mobile, single loyalty login
  • Mobile view of the branded rewards panel (loyalty popup)
  • Reward & redeem points, view loyalty balances on Shopify POS
  • Rewards button (loyalty popup) for loyalty member login
  • Match your store design & brand the rewards panel (loyalty popup
  • Rewards panel (loyalty popup) to boost customer retention
  • Use loyalty program data to analyze points, rewards & referrals
  • Remind customers of their loyalty points with automated emails
  • Add referrals to your loyalty program for free
  • Rewards panel (loyalty popup) on mobile, single loyalty login
  • Mobile view of the branded rewards panel (loyalty popup)
  • Reward & redeem points, view loyalty balances on Shopify POS

App details

Smile: Loyalty & Rewards

Smile: Loyalty & Rewards

Turn your customers into repeat purchasers with Smile.io!

Growing Shopify and Shopify Plus brands partner with Smile to create powerful rewards and loyalty programs. With years of experience in customer loyalty, Smile allows you to boost sales from your existing customer base. Through points and rewards, you can increase customer engagement and loyalty to drive repeat orders—all without expensive and unpredictable traditional advertising.

With Smile, you can create and customize a loyalty and rewards program that is easy to launch and even easier for customers to engage with and build long-term brand loyalty.

Give shoppers what they want—rewards for loyalty

  • Customers can earn points by taking actions like joining your loyalty program, placing an order, and even celebrating birthdays.
  • Add more ways to earn by connecting Smile rewards with other apps. Integrations with other Shopify apps let your customers earn loyalty points for things like leaving a review or donating to a non-profit.
  • Choose how you reward customer loyalty based on your business, whether you use just points, referrals, and points—or add an exclusive VIP rewards program.

Keep your brand top of mind for shoppers—wherever they are

  • Add personalized loyalty program details to every email by connecting Smile with integrations. We integrate with your favorite Shopify apps: email, reviews, customer service, cause marketing, packaging, and more.
  • Set points expiration and reminder emails, encouraging shoppers to use their rewards.
  • Use powerful, on-site reminders called Nudges to encourage customer engagement at just the right time to increase loyalty with rewards.

Build a loyalty and rewards program that’s uniquely you

  • Align your rewards program with your brand and stand out from the crowd with a customizable widget and rewards panel on your store.
  • You can adjust where the panel appears, add logos, banner images, advanced color options, and more!
  • Customizing your loyalty program takes minutes, with zero coding required.

Launch your rewards program fast

  • We’ve made it easy to set up and launch Smile reward programs. Most merchants have their first customer earning loyalty points within days!
  • If you get stuck, we have tons of resources for you to use, including help documents, guides, and videos on YouTube.
  • Our 24/7 online support team members are experts in loyalty, and can answer any questions you may have along the way—from technical questions to rewards and loyalty best practices for your business.

Start building your brand’s customer loyalty with Smile rewards today!

Launch date

December 02, 2014

Fits seamlessly into

  • Point of Sale
  • Shopify Flow

Integrates with

  • Shopify POS
  • Judge.me
  • Klaviyo
  • Gorgias
  • Mailchimp
  • Okendo

Includes advanced features for Shopify Plus

Edit your shop's pre-purchase checkout experience directly in the admin
Smile: Loyalty & Rewards

Smile: Loyalty & Rewards

Turn your customers into repeat purchasers with Smile.io!

Growing Shopify and Shopify Plus brands partner with Smile to create powerful rewards and loyalty programs. With years of experience in customer loyalty, Smile allows you to boost sales from your existing customer base. Through points and rewards, you can increase customer engagement and loyalty to drive repeat orders—all without expensive and unpredictable traditional advertising.

With Smile, you can create and customize a loyalty and rewards program that is easy to launch and even easier for customers to engage with and build long-term brand loyalty.

Give shoppers what they want—rewards for loyalty

  • Customers can earn points by taking actions like joining your loyalty program, placing an order, and even celebrating birthdays.
  • Add more ways to earn by connecting Smile rewards with other apps. Integrations with other Shopify apps let your customers earn loyalty points for things like leaving a review or donating to a non-profit.
  • Choose how you reward customer loyalty based on your business, whether you use just points, referrals, and points—or add an exclusive VIP rewards program.

Keep your brand top of mind for shoppers—wherever they are

  • Add personalized loyalty program details to every email by connecting Smile with integrations. We integrate with your favorite Shopify apps: email, reviews, customer service, cause marketing, packaging, and more.
  • Set points expiration and reminder emails, encouraging shoppers to use their rewards.
  • Use powerful, on-site reminders called Nudges to encourage customer engagement at just the right time to increase loyalty with rewards.

Build a loyalty and rewards program that’s uniquely you

  • Align your rewards program with your brand and stand out from the crowd with a customizable widget and rewards panel on your store.
  • You can adjust where the panel appears, add logos, banner images, advanced color options, and more!
  • Customizing your loyalty program takes minutes, with zero coding required.

Launch your rewards program fast

  • We’ve made it easy to set up and launch Smile reward programs. Most merchants have their first customer earning loyalty points within days!
  • If you get stuck, we have tons of resources for you to use, including help documents, guides, and videos on YouTube.
  • Our 24/7 online support team members are experts in loyalty, and can answer any questions you may have along the way—from technical questions to rewards and loyalty best practices for your business.

Start building your brand’s customer loyalty with Smile rewards today!

Launch date

December 02, 2014

Fits seamlessly into

  • Point of Sale
  • Shopify Flow

Integrates with

  • Shopify POS
  • Judge.me
  • Klaviyo
  • Gorgias
  • Mailchimp
  • Okendo

Includes advanced features for Shopify Plus

Edit your shop's pre-purchase checkout experience directly in the admin

Pricing

See all pricing options

Free

Free

  • Points program
  • Referral program
  • Basic branding
  • Default reward emails
  • Analytics overview
  • Up to 200 monthly orders

Starter

$49/month

  • All Free features
  • Advanced branding
  • Customize reward emails
  • Remove Smile branding
  • 1 Smile app integration (e.g. Klaviyo)
  • Unlimited orders

Growth

$199/month

  • All Starter features
  • Nudges (engaging pop-ups)
  • Points expiry
  • Advanced analytics
  • 2 Smile app integrations (e.g. Okendo)
  • Unlimited orders

Pro

$599/month

  • All Growth features
  • VIP program
  • Shopify Plus exclusive features
  • Unlimited Smile apps (e.g. Gorgias)
  • API access (by request)
  • Unlimited orders

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 86% of ratings are 5 stars
    4149
  • 9% of ratings are 4 stars
    437
  • 2% of ratings are 3 stars
    111
  • 1% of ratings are 2 stars
    43
  • 2% of ratings are 1 stars
    74
View all 4814 reviews

List of reviews

Filter and sort reviews

  • 5 of 5 stars
    December 5, 2022

    Comfy-Cozy

    Location United States

    I've been really enjoying this app so far. I needed support for the first time today and Jade was super friendly and helpful. I got my issue resolved quickly. I love how excited my customers are too about the program!

    Developer reply
    December 5, 2022

    Thank you so much for taking the time to leave a review! It was a pleasure assisting you today :) <3 Jade

  • 2 of 5 stars
    December 4, 2022

    Bookish Night In

    Location United Kingdom
    Time spent using app 7 months

    Slows down my store considerably. My SEO/site manager tells me to remove it every month. Very glitchy, I can barely access the dashboard most days. Disappointing considering the number of good reviews it has. I wouldn't recommend it.

    Developer reply
    December 4, 2022

    Thank you for your feedback. We are always looking for ways to improve Smile, and appreciate hearing from merchants like you.

    I hear you have concerns about Smile's impact on your store's speed. Our team actively monitors our app for performance-related factors, and we take every opportunity to make sure things are working in a way that has as little impact on the customer experience as possible. The Smile Launcher and Panel are designed with speed in mind and will load asynchronously. This means that customers will be able to begin interacting with your site immediately, while Smile loads itself in the background. We also only insert a couple of relatively small code snippets into your theme, which shouldn’t be the cause of any major slowdowns in how long it takes your website to load.

    Regarding the dashboard, this is definitely out of the ordinary. I've reached out to learn more about the situation so we can look into this for you ASAP.

    Thanks again for reaching out. We look forward to hearing back from you so we can remedy the situation.

    All the best,

    Nicole & the Smile team

  • 5 of 5 stars
    December 2, 2022

    Veronique Gabai

    Location United States
    Time spent using app Over 3 years

    great app and good support system! Customers relate easily with it and allows for specific branding opportunities

    Developer reply
    December 2, 2022

    Thanks so much for taking the time to leave this kind review — we really appreciate it! 😊

    Lisa - Smile Team ✨

View all reviews

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