Match your store's design
Design a beautiful loyalty program with points, referrals & VIP tiers! Edit emails and the onsite experience to fit your brand!
Customer retention made simple
Create, launch and make adjustments to your rewards program in minutes, not hours. All without a developer!
Connect with marketing tools
Connect Smile to all of the marketing tools you use for email marketing, reviews, subscription, POS, and on-site messaging.
About Smile: Rewards & Loyalty
Increase customer retention with a customized loyalty program
Your customers become more valuable the more they shop and engage with your brand. A loyalty program gives you an easy way to encourage behaviors that motivate customer engagement and boosts retention.
Smile offers three easy to build program types:
- Loyalty points program
- Referral program
- VIP program
These programs are the tools you need to create a beautifully branded rewards experience that drives repeat purchases and sustainable growth. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.
A free plan to help you grow
Our number one priority is helping you create an exceptional rewards program for your customers. That’s why we’ve made our powerful loyalty points program, referral programs, and basic design customizations available to anyone on our free plan!
- Reward for account registrations, purchases, social shares, referrals and more!
- Basic design customizations: colours, text, and launcher position
Powerful paid features to make your program stand out
Our paid plans help you take your rewards experience to the next level. We price our plans to include more powerful features as you grow. Features available on paid plans include:
- Advanced design customizations: custom logos, images, branding and more!
- VIP program
- One click app integrations
- Customizable email notifications and referral messaging
- Points expiry
- Account and launch management
Connect your rewards program to the marketing tools you already use
Use our app integrations to connect Smile.io to the other tools you use to create a cohesive retention marketing strategy. Whether you want to incentivize members to leave reviews or run win back email campaigns, Smile Apps enrich your rewards program instantly. Integrate with:
- Shopify POS
- and many more!
Why choose Smile.io for rewards and loyalty?
As the most used rewards program in the world, we've learned a lot from helping tens of thousands of businesses with their retention and loyalty strategies. We’ve used that experience to design a rewards solution that makes it easy for anyone using Shopify or Shopify Plus to create a beautiful rewards program that brings customers back.
- Simple design customizations to reflect your brand
- Get your rewards program started in just a few clicks
- Integrate with the marketing tools you already use
We believe the future of commerce is rooted in emotional relationships, and want to help every business build a strong customer retention strategy that promotes sustainable growth.
(Smile is only available in English)
- Shopify POS,
Use this app while selling in person with Shopify point of sale.
10+ Ways to reward
Points & referral programs
All Free features
Full design customization
Remove Smile.io branding
All Starter features
Nudges (on site program prompts)
All Growth features
Unlimited Smile Apps
Access to Success Manager
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 3367 reviews
Most recent reviews
Great app. Easy to use and customer service is very friendly and responsive. I would recommend Smile to anyone wanting a rewards program for their site.
Thank you so much for your amazing review! 💖
K. LaMoura Boutique
I just installed the app and so far so great. It was easy to set up and understand what I'm offering. Some rewards programs can be a little confusing not only to set up, but to fully grasp what shoppers have to do to earn and spend. NOT the case here! Love it. I'll have to come back and review once my shoppers begin earning and using their rewards.
Thank you for the five-star rating! We're glad you're finding Smile easy to use 😄
Absolutely the worst app experience I have ever had. I have no idea why anyone uses this. Both points and referrals programs fail massively when it comes to the pieces that should be customizable on the website end, and both are absolutely dreadfully user-unfriendly on the customer end. There are so many flaws in both systems I feel like they are selling this ridiculously overpriced app without ever even having beta tested it, as customer service was not even aware of the very obvious issues that I immediately noticed. I would give zero stars if possible, and my strongest recommendation to stay far away from this garbage, but I will say that their customer service team was very responsive, even though they were 100% entirely unable to help fix any of the problems that are absolutely evident. My customers couldn't even figure out how to use the rewards, and I don't blame them because it is an utter PITA and can fail at multiple points along the way. So very bad. So very over-priced. Save yourselves and look elsewhere.
Thank you for the feedback!