Smile: Rewards & Loyalty

Smile: Rewards & Loyalty


Design a loyalty program with points, referral & VIP rewards.

4.8 of 5 stars(3218 reviews)

Loyalty: points & referral

Design a beautiful loyalty program with points, referral & VIP! See marketing results and engagement in real time with Smile Analytics.

Simple rewards setup & design

Create, launch and make adjustments to your rewards program in minutes, not hours. All without a developer!

Connect with marketing tools

Connect with your email marketing, reviews, subscription, messenger tools to create social proof, improve retention and grow sales.

About Smile: Rewards & Loyalty

Create a complete rewards program

Your customers become more valuable the more they shop and engage with your brand. A rewards program gives you an easy way to encourage the behaviour that builds emotional connections and customer loyalty.

Smile offers three programs that make program management simple and intuitive:

  • Loyalty points program
  • Referral program
  • VIP program

These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.

A free plan to help you grow

Our number one priority is helping you create an exceptional rewards program for your customers. That’s why we’ve made our powerful loyalty points program, referral programs, and basic design customizations available to anyone on our free plan!

  • Reward for account registrations, purchases, social shares, referrals and more!
  • Basic design customizations: colours, text, and launcher position

Powerful paid features to make your program stand out

Our paid plans help you take your rewards experience to the next level. We price our plans based on rewarded people rather than orders because we’re here to grow alongside you. Features available on paid plans include:

  • Advanced design customizations: custom logos, images, branding and more!
  • VIP program
  • One click app integrations
  • Customizable email notifications and referral messaging
  • Points expiry
  • Account and launch management

Connect your rewards program to the marketing tools you already use

Use our app integrations to connect to the other tools you use to create a cohesive retention marketing strategy. Whether you want to incentivize members to leave reviews or run win back email campaigns, Smile Apps enrich your rewards program instantly. Integrate with:

  • Mailchimp
  • Klaviyo
  • ReCharge
  • Privy
  • and many more!

Why choose for rewards and loyalty?

As the most used rewards program in the world, we've learned a lot from helping tens of thousands of businesses with their retention and loyalty strategies. We’ve used that experience to design a rewards solution that makes it easy for anyone using Shopify or Shopify Plus to create a beautiful rewards program that brings customers back.

  • Simple design customizations to reflect your brand
  • Get your rewards program started in just a few clicks
  • Integrate with the marketing tools you already use

We believe the future of commerce is rooted in emotional relationships, and want to help every business build a strong customer retention strategy that promotes sustainable growth.

Integrates with

  • Shopify POS,
  • Mailchimp,
  • Klaviyo,
  • ReCharge,
  • Okendo,
  • Privy

Media gallery




  • 20 People rewarded each month

  • 10+ Ways to reward

  • Points & referral programs

  • Visual customizations

  • Email notifications



$10 per 50 people rewarded

  • All Free features

  • 100 People rewarded each month

  • Full design customization

  • Email editor

  • Remove branding



$8 per 50 people rewarded

  • All Starter features

  • 500 People rewarded each month

  • Nudges (on site program prompts)

  • Points expiry

  • Smile analytics



$5 per 50 people rewarded

  • All Growth features

  • 2000 People rewarded each month

  • VIP program

  • Unlimited Smile Apps

  • Access to Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 3218 reviews

  • 5 of 5 stars
    85% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews


I really liked everything about this app, setting up was easy, but it's totally useless because nothing happens when a customer clicks "Sign up". It just reloads back to the main page. Also the free plan doesn't have any email support, but how can I know if it's worth paying money each month if the app doesn't even perform the basic function?


Unfortunately I paid 50 USD to find out that many of the app sections and email notifications are not customizable and my store is in spanish so I can't use it for my business. That was a huge disappointment because I like all the features from the program. They should let you test the whole software for a couple of days before making you pay 50 usd to test some basic features. Is incredible that a mature and well developed product with 3200 reviews doesn't let you do that these days!

Elves' Best Christmas Crackers

We are only 2 days into using Smile but so far what I can say is: WOW.

I really like this program. Very professional and even on the free program there are nice options. While I did figure out how to enter the points levels, I have to say this wasn't crystal clear even after reading the instructions a few times. For instance for variable and fixed discounts. And despite clearing my cache, restarting my browser, etc, I am still having trouble getting the referral message on Twitter to 'take' or to 'delete'. It might - after several hours!

But these are very small issues. Over all the program is unexpectedly quite amazing!

I agree with what many have said about pricing. If the pricing could be graduated a bit to help new businesses as they grow, then I would be glad to pay. $600 a year off the bat with a comparatively small customer base, is a chunky budget item - though the quality is worth every penny.

On balance, I highly recommend any shop owner to try this program. It is relatively easy to set up, a great way to reward long-time, loyal customers, it creates great 'brand' feeling and it is a very professional tool to help any e-store grow their customer base.

Thanks, Smile!


Developer reply

April 16, 2019

Thank you very much for the amazing feedback and five-star review! This kind of candid feedback is so appreciated. :)