Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Gorgias
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Recharge
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Free
Free
Features
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15 / month
Up to 500 monthly orders
Features
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
14-day free trial
Standard
$79 / month
Up to 1,000 monthly orders
Features
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
14-day free trial
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
Features
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,236)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants praise this app for boosting customer engagement and repeat purchases through effective loyalty programs. It's easy to set up and use, with customizable tools that integrate well with Shopify. Even the free tier offers valuable features, with upgrade options available. The app is reliable and user-friendly. Customer support is frequently highlighted as exceptional, being responsive and proactive in resolving issues.
I have been using this app for 9 years and I am extremely happy with it. On the very rare occasions I had to reach for support, the response was quick and effective. Thank you to Cole and Lisa for helping me out with my last request. Umberto - absolute360.co.uk
Love Smile's loyalty program to give our customers rewards points. I want to give a shout out to Lisa from their support team! They always go above and beyond with their support and Lisa has helped me a few times get things figured out. Even so far as to put together a detailed macro for us to send customers regarding how to redeem their rewards. She truly went above and beyond and I appreciate her assistance, knowledge, and positive vibe so much!
Thank you so much for taking the time to leave this review and for all your kind words 💖 It was a pleasure assisting you!
Lisa - Smile Team✨
Alex and the Smile team are always quick to answer, helpful, and knowledgeable about my questions or concerns. I have used Smile for years on my website and I love how easy it is for my customers to redeem their rewards.
Thank you for the kind feedback - and for being loyal to Smile for FIVE years! It's been amazing following Eillie & Mac's journey on Shopify.
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
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