Smile: Rewards & Loyalty

Smile: Rewards & Loyalty


Improve loyalty using points, referrals, & VIP programs

4.8 of 5 stars(3155 reviews)

Beautiful mobile first design

Programs that are easy to use, engaging, and fun for your customers regardless of the device they are browsing on.

Easy to setup & manage

Create and launch a rewards program in just a few clicks. Once your program is live, you can easily make adjustments to improve.

Integrates into tools you use

Increase the effectiveness of your rewards program by connecting it to other apps you use like ESPs, CRMs, and marketing tools.

About Smile: Rewards & Loyalty

Create a complete rewards program

Run a program by itself, or combine them to create a complete rewards experience for your customers - the choice is up to you!

  • Loyalty Points Program

  • Referral Program

  • VIP Program

With you manage all three programs in one place, making ongoing program management simple and intuitive.

A generous free plan to help you grow

Helping you sustainably grow your revenue is our number one priority. That's why you can run a loyalty points program and a referral program at no cost on our free plan.

Reward for:

  • Purchases

  • Customer Referrals

  • Account Registrations

  • Social Shares and Follows

  • Celebrating a Birthday

  • Much More

Combining multiple ways to reward your customers with a beautiful and mobile optimized experience that reflects your brand, will make every program one your customers will love.

Powerful paid features to make your program shine

If you are looking to make your program as integrated and engaging as possible, the features on our paid plans will help you take your rewards program to the next level. Here are a few of the added features available on our paid plans:

  • Advanced Design Customization

  • VIP Programs

  • App Integrations

  • Customizable Email Notifications and Referral Messaging

  • Points Expiry

  • Customer Segmentation

  • Account and Launch Management

  • Much More

We've taken feedback from working with some of the largest stores on Shopify and Shopify Plus and made the most effective features available out-of-the-box. See our pricing details for additional information on our Enterprise plans.

Connect your rewards program to the tools you already use

Use our one-click app integrations to connect to other tools you use including email service providers, CRMs, and other marketing tools like:

  • Mailchimp

  • Klaviyo

  • ReCharge

  • Okendo

  • Hubspot

This is a continually growing list, so if you don't see the app you are looking for please let us know!

Why choose for rewards and loyalty?

We are the most used rewards program in the world, and we've learned a lot from helping tens of thousands of businesses with their rewards and loyalty strategies. With our experience, we designed Smile to make it easy for anyone using Shopify to create a beautiful and effective rewards program.

  • Get your rewards program started in just a few clicks

  • Expertise in all industries

  • Shopify Plus solutions and features

Add us to your store or send us a message to join the thousands who are already improving their repeat purchases, average order value, and revenue with reward programs!

Integrates with

  • Shopify POS,
  • Mailchimp,
  • Klaviyo,
  • ReCharge,
  • HubSpot,
  • Okendo

Media gallery




  • 10+ Ways to Reward

  • Points & Referral Programs

  • Visual Customizations

  • Email Notifications



$25/month per additional 500 program members

  • All Free Features

  • 1,000 Members included

  • Full Design Customization

  • VIP Programs

  • Smile Analytics

  • Remove Branding

  • + More

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 3155 reviews

  • 5 of 5 stars
    86% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews

Alley & Rae Apparel

Awesome app for those wanting to reward loyal customers. Easy to use, lovely design and great customer service. They get back to me super fast when I have an issue or need help with something. Maggie helped with my most recent glitch and took great care of me. The issue was resolved within minutes. Even MORE amazing that they offer a free plan in addition to the paid option. Highly recommend!

Bar Soap Shop

This app is perfect for getting verified customer reviews of products and creating returning customers through its rewards features. We have the free version and it's everything we were hoping for! The app is very easily customized which is important for a non-techie shop owner like me!

I am able to manually adjust rewards points, add/delete customer accounts, and can set any rewards earning/redeeming schedule I want with ease. Very nice!

Taylor Made Treats

Is a great way to reward customers for referring and spending with your store - a great free plan which is working great!