About Snapchat Ads

Snapchat Ads allow brands to reach Snapchat’s unique audience and drive meaningful results for their businesses. Join 10,000+ Shopify merchants using the Snapchat Ads app to market and grow their businesses!

Seamlessly build your brand and grow sales on Snapchat

• Create and manage ad campaigns directly from the “Marketing Activities” tab in Shopify
• Set-up the Snap Pixel within a few clicks
• Sync your Catalog so you have the most up-to-date product information for your ads

Reach a unique, highly engaged audience

• Snapchat has 218 million daily active users, on average¹
• Snapchatters are highly engaged, spending 30+ minutes a day on the app²
• 95% of Snapchatters say the app makes them feel happy, more than any other app tested³

Capture spending power of Millennial & Gen Z audiences

• Millennials and Gen Z have $1 Trillion in direct spending power⁴
• Snapchat reaches Gen Z better than other platforms—90% of 13-24 year olds in the US are on Snapchat (more than Facebook, Instagram, and Messenger combined)⁵

Easily create two types of campaigns from within Shopify’s Marketing tab

• Brand Awareness Ads
  • Create engaging Brand Awareness Ads to reach new customers with Story Ads, which allow you to showcase anywhere from 3 to 20 products in a thematic way, such as items within a product category or a new line that’s launching.
• Dynamic Shopping Ads
  • Automatically re-engage high-intent audiences with Dynamic Shopping Ads. Promote your entire catalog to people who have recently visited your website, in real-time.

Already using Snapchat’s Ads Manager?

Here’s why you should consider using the Snapchat Ads app:

• Install the Snap Pixel easily, within a few clicks. The Snap Pixel allows you to:
  • Measure the effectiveness of your campaigns by attributing purchases to ads and viewing metrics like return-on-ad-spend
  • Target audiences who have recently viewed their products while excluding those who have already purchased
• Sync the products from your store into a new Snapchat product catalog, which you can use to build engaging shoppable product ads in Snapchat Ads Manager

Sources

1. Snap Inc. internal data Q4 2019. See Snap Inc. public filings with the SEC.
2. Snap Inc. internal data Q1 2019.
3. 2018 US Murphy Research Study commissioned by Snap Inc.
4. Cassandra an Engine Company. Generational Spend Research Q1 2019.
5. Data from Snap Ads Manager as of April 19, 2019. Percentages calculated by dividing addressable reach by relevant census figures.