Marketing
Snapchat Ads

Snapchat Ads

by Snap

Drive sales for your business with shoppable ads on Snapchat!

2.3 of 5 stars(16 reviews)
Free
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Drive Results that Matter

Deploy the Snap Pixel to measure and optimize towards actions that matter most to your business.

Reach the perfect audience

Target new and existing customers taking valuable actions on your website.

Create Shoppable Ads

Build engaging Snap Ads, Story Ads and Collection Ads easily by syncing your products to catalogs in Snapchat's Ad Manager.

About Snapchat Ads

What is Snapchat?

  • Snapchat is a mobile application which allows users to quickly communicate with one another, share experiences, and discover new content.

What is Snapchat for Business?

  • Snapchat for Business allows advertisers of any size to engage meaningfully with Snapchat's user base.
  • Advertisers can build a variety creatives ranging from Snap Ads, Lenses, Filters, and many more.
  • Advertisers can manage advertisements, view reports, and gain meaningful insights all within Snapchat Ads Manager.

How does the Shopify app Help?

  • The Shopify app was developed to quickly integrate two important Snapchat for Business products — Pixel & Product Catalogs.

Snap Pixel

  • Snap Pixel allows advertisers to measure the effectiveness of their campaigns on Snapchat. The Pixel will allow advertisers to attribute purchases to previous advertisements and provide metrics like ROAS (return-on-ad-spend).
  • The Snap Shopify App is a tool to allow advertisers to easily and quickly deploy the Snap Pixel.
  • We recommend after installing the Pixel advertisers simply test the pixel functionality to ensure the pixel is firing on appropriate events.
  • Please note the app does not fire all possible pixel event types and contain all optional parameters. By implementing the Shopify Pixel app the following data fields will be passed to Snap:
    • Event types: ADD_CART, PAGE_VIEW, PURCHASE, VIEW_CONTENT, SIGN_UP, SEARCH
    • Parameters: search_string, item_ids, number_items, currency, price, sign_up_method, and transaction_id
    • User Data: SHA256 hashed email address, SHA256 hashed phone number
  • If advertisers would like to omit certain event types or parameters, the advertiser should implement Pixel directly.

Product Catalogs

  • Connecting your store to Snapchat syncs products from your store into a new Snapchat product catalog.
  • Catalogs can only be created in organizations in which you are an administrator.
  • Products from your store will be synced into a catalog in the organization you select.
  • You can use this catalog to easily build engaging Shoppable product ads targeted at the Snapchat’s audience.

Integrates with

  • Snapchat

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Pricing

Free

Overall rating
2.3 of 5 stars
 Based on 16 reviews

  • 5 of 5 stars
    25% of ratings are 5 stars
    (4)
  • 4 of 5 stars
    0% of ratings are 4 stars
    (0)
  • 3 of 5 stars
    13% of ratings are 3 stars
    (2)
  • 2 of 5 stars
    6% of ratings are 2 stars
    (1)
  • 1 of 5 stars
    56% of ratings are 1 stars
    (9)
View all 16 reviews

Most recent reviews

Dtoxpatches

Rating
1 of 5 stars
Posted
January 16, 2020

This app won't even download onto safari with shopify. Im concerned that snapchat isnt good for converting at all. Had 5+ thousand swipe ups and not a single sale. wouldn't recommend it

Level 99 Store

Rating
1 of 5 stars
Posted
January 12, 2020

WARNING!
This app has a bug which will prevent you from modifying your campaigns within the app once they are launched. Snapchat will not refund you for any charges that are incurred by this defective app.
If you choose to use Snapchat as an advertising partner, make sure to use Snapchat's native dashboard, and not this app.

PUL💎KRA' CHAO (lovely chaos)

Rating
1 of 5 stars
Posted
January 10, 2020

CERTIFIED SCAM ALERT/DECEPTIVE MARKETING w/ CRAPCHAT. Use F.B. instead!!! I was conned into accepting a promotion for spend $25 get $100 free credit. They actually charged me almost twice that amount to get the credit then made excuses afterwards, as well as tried to blame me for not knowing their surreptitious rules that were never stated. The ad was basically ineffective the last few days so I cancelled it, or tried to but SHOCKER it wouldn't let me! The "support staff" just talks in circles constantly shuffling you to different people. Really gross way to do business Crapchat, I gave you several chances.

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