Soro ‑ SEO Autopilot & Content

Subject: Feedback on SORO - notes after two weeks of use

Hello!

I've been using SORO since August 19 to auto-generate blog articles for hapaylook.com - 15 articles have gone out so far. I wanted to share some observations. Overall I'm happy with the tool, but there are a few things I think would make it even better.

What's working well:

1. Speed and consistent output: an article goes out every day without me having to write the text myself.
2. Strong internal linking between blog posts - almost every section links to a related article, which genuinely helps SEO.
3. Titles land well on buyer intent ("Where to buy X at a good price," "X or Y - which to choose") - solid, reusable templates across different brands.

What could use improvement:

1. Biggest pain point: no links to product pages. I add every product link to every article manually - it would be a huge improvement if the tool automatically pulled in relevant products from the catalog with links, right in the text.

2. Tags aren't filled in automatically - I have to add them by hand to every article.

3. SEO title duplicates the H1 heading exactly. I have to go in and manually rewrite the title so it doesn't match the article heading word for word.

4. SEO description is identical to the article summary. I also have to edit this by hand so the meta description is its own piece of text rather than a copy of the summary.

5. The same content blocks repeat almost verbatim in every article, regardless of topic. For example, the "how to verify authenticity" block (item number, barcode, smell) shows up even in articles about sizing or seasonal boots, where it's not all that relevant. Reading several articles back to back, it starts to feel templated rather than written for the specific topic.

6. Numbers are inconsistent across articles on the same topic. For example, the recommended toe-room allowance in millimeters for sizing differs from one article to the next. It would help a lot if the tool kept a single source of truth for facts within a given niche/topic instead of generating numbers fresh each time.

7. By default, articles are published under a generic "Admin" byline. I have to manually change the author to my own name on every article - it would be convenient to set the author name once in settings so it's applied automatically.

Aside from that, the service does what it's meant to do - it saves real time on keeping the blog updated regularly. I hope this feedback is useful for improving the product. Happy to share specific article examples if that would help.

Best,
Anna, Hapaylook (hapaylook2025@gmail.com)

I liked the app initially, but after using it for a while, I noticed several fundamental SEO practices were missing. For example, it generates a random string for the image, doesn’t bold the target keyword within the first 100 words, doesn’t include FAQs, and sometimes links to unrelated products or pages.

I contacted support about these issues and was advised to fix them myself and add the FAQs manually, which defeats the purpose of using an SEO content app.

I also found some of the chosen target keywords quite strange and ended up having to do my own keyword research, add the keywords myself, and manually schedule the articles.

There is potential here, but at this stage, it’s simply too expensive for the amount of manual work still required.

I did love it initially because it got me into "effortlessly" starting a blog. But I quickly realized the shortcomings. You can't prompt to edit anything. It's supposed to learn by itself and improve but the style is always the same, and honestly very AI-ish.
My best tip so far has been to take the Soro articles, send them to ChatGPT or Gemini and ask for another copywriting.

Same thing with the thumbnails. At least for my industry, it doesn't do good visuals. I get way better visuals when I can prompt or offer source material.

Eventually you see where I'm at... I now use other tools to continue what Soro started. I'm honestly waiting a few months to see if it updates to something better and more flexible. If it doesn't I'll unsubscribe and continue on my own because anything else does a better job at it. All I get from Soro now is a rehash of my Search Console stats, and a scheduler.