Get that tech stack
Brush up on BK Beauty

Shopify Advanced
Joined Shopify
A range of BK Beauty’s brushes and beauty products on a countertop

When beauty YouTuber Lisa Jauregui and her husband, Paul, first launched BK Beauty, they were blown away by the demand for their lux makeup and brushes. So they turned to apps to help them stay on top of things.

Collect customer emails

BK Beauty welcomes new visitors with a discount in exchange for their email and phone number, which they use to stay in touch and get more repeat purchases.

4.6 out of 5 stars 2330 total reviews Free plan available
Pop ups for GDPR & cookies, banners & personalization

Automate repetitive tasks

When they were first starting out, BK Beauty tracked their relationships with influencers using spreadsheets and email threads. With Aspire, now everything's easier, more reliable, and all in one place.

4.4 out of 5 stars 8 total reviews Free to install
Influencer Marketing for High-Growth eCommerce Brands

Reach out and listen up

BK Beauty emails customers about limited-edition products, early access, and special promotions. Their email program also gives insights into what customers are looking for, which they use to shape their product roadmap.

3.8 out of 5 stars 1743 total reviews Free plan available
Email, SMS, forms, mobile push, and reviews
Portrait of Paul Jauregui
We chose to integrate Shopify Apps because we needed technology with incredible operational functionality that would support our business.

Paul Jauregui, Cofounder, BK Beauty

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Three men on a putting green beside the water