Get that tech stack
Clay Imports

Plan
Shopify Plus
Industry
Tiles
Joined Shopify
2020
A set of hands pressing a slab of clay down on a wood table outside.

Clay Imports is in the business of selling beautiful handcrafted tiles, created using centuries-old techniques. But the company also prides itself on being “where tradition meets tech.” And their app strategy is a huge part of the company’s success story.

  • 50% Less time spent creating content
  • 30% Increased conversion rate on sample orders

Streamline creativity

Whether they're building mood boards, crafting print materials, or designing social media posts, the Clay Imports team counts on Canva Connect to make it happen—saving them time and cutting content-creation efforts in half.

4.9 out of 5 stars 376 total reviews Free
Access your product images and files directly inside Canva
Built for Shopify

Reach out on the regular

Clay Imports uses Seguno for everything from sharing new designs with vendors to reengaging customers with abandoned carts. They also use the app to check in on customers after they order samples, which has led to a 30% increase in conversions.

4.8 out of 5 stars 712 total reviews Free to install
Targeted email marketing newsletters, automations & templates
Built for Shopify

Show how it’s done

The tile sellers use XO Gallery to showcase customer photos of successful installations. With easy-to-use filters, shoppers can find exactly the inspiration they need to invest in their own projects.

4.9 out of 5 stars 160 total reviews Free plan available
Build Gallery, Portfolio and Lookbook pages in a minute

Keep on trackin’

Because each tile is made to order, the lead times at Clay Imports are longer compared to big-box stores. So they use StatusPro to keep customers informed about the progress of their valuable purchases every step of the way.

4.8 out of 5 stars 53 total reviews Free trial available
Update customers and reduce queries with custom statuses
Built for Shopify
An outdoor wall of clay tiles behind two potted plants.
The Shopify App Store helps us find tools that are well integrated with Shopify, easy to use, and let us innovate in days instead of weeks or months. Our goal is to build a tech stack that lets anyone on our team work on any project, instead of requiring specialists for each function.

Nick Barreiro, CEO, Clay Imports

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