Why stories?

Stories are how we communicate. Ever since there was a cave wall to draw on, or a campfire to huddle around, we've been storytellers. Customers everywhere engage with stories. Nowadays, those storytelling techniques are embedded in social media. With Storify your customers can intuitively consume your brand message. Stories are practical: they ramp up SEO and customers can buy directly from them too. Stories are also popular: your brand wins pole position in Google search results. So go out there and outpace the competition. Give customers a reason to buy directly from your stories.

How do stories enhance your marketing strategy?

An effective marketing strategy is one that expands and strengthens your customer base. Stories have become integral to content marketing tactics to attain new customers. See how stories get it done:

• Familiar content format is approachable and multiplies engagement
• Built-in CTA grows revenue while shrinking ad costs
• Longevity is assured - stories are available everywhere, always, optimized for the web

Too good to ignore

Since the introduction of the ad blocker, customers can ignore content at will. To break through the chatter, you need to tell remarkable stories that are worth exploring. But immersive content has to be tailored to suit the expectations of mobile users. There are endless Instagram story users worldwide, each day. Because stories are the ideal fit for mobile. They fascinate as much as they are fun. Yet they are easy to create and share. With Storify, your customer reach broadens beyond just Instagram. Storify re-aligns content delivery with content engagement. Ensuring that the story your business tells is eagerly consumed. Captivating customers across all platforms on the web. And in so doing, connecting them with your brand.

Get smart. Take action.

The call to action (CTA) is often an awkward misstep that loses engagement and any possibility of customer conversion. It doesn’t have to be.

Storify enables you to take the “tap-tap" habit of mobile use and transform it into profit. With visually striking content available to everyone, conversions become much easier. Whether your goal is to get customers to opt-in to an email list, promote your trend, or click the buy now button, stories prompt an immediate response.