Everyone interacts with Instagram Stories and Highlights. Everyone discovers brands through their smartphone. Although today’s eCommerce stores are optimized for mobile, they are not built to what people are used to—social media behavior and social commerce.

Storypop's announcement bar bridges the gap.

It lets you beautifully announce and communicate multiple messages to your audience, including discount codes and free shipping, convert more visitors to new customers, and build a stronger connection with the existing ones. Say bye-bye to your old-fashioned announcement bar.

You can now create visual stories to announce your messages above your navigation menu—similar to Instagram Highlights.

What's new?

Feb 16, 2021

• You can now combine Announcement Stories with simple text announcements.
• Added multiple Actions for each announcement: None, Open Story, Open a URL.

Read all our product updates at bit.ly/storypopnew.

Use our interactive announcement bar to show one or multiple messages in minutes:

1. Choose one of our templates or start from scratch
2. Upload any video, GIF, or image to make your announcement visual (optional)
3. Write your message
4. Customize your bar and make it on-brand
5. Set it live!

Promote multiple messages at once:

• Sales Promotions & Discount codes
• Free Shipping
• Automatically show your Instagram Stories into your store
• COVID-19 updates
• Back-in-stock announcements
• Your brand’s Story
• First-order discounts
• How-to videos
• Customer Reviews & Testimonials
• Collaborations with other brands or influencers
• How your customers use your products
• New blogposts
• Holiday Sales including Valentine's Day, Thanksgiving, Black Friday, and Cyber Monday.

Highly customizable bar

Choose the styles & colors that fit your brand. Works perfectly both on desktop and mobile.

Device & Page Targeting

Display your announcement bar on the desktop, mobile, or both. Show your messages on your home page only, collection or product pages.

The new way to show multiple messages

Instead of using the old way of rotating banners with different messages, you can add multiple messages on a single announcement bar—it's like Instagram Highlights, but embedded into your store!

Built-in gestures similar to Instagram Stories

Swipe-up, pause, and change in between Stories make your store social-first, increase user engagement and sales.

Call-to-action button & link

You can make your announcement bar clickable and lead visitors to a specific page or allow them to watch a Story.

Official Instagram Integration (New API)

Create an Announcement Story to include your Instagram Stories and make your store more authentic and alive. Our app syncs your Stories once a day, so you don’t have to spend any time.