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Supliful Review: A Platform That Fails Small Businesses
Supliful once positioned itself as a small business-friendly platform, but their recent shift to charging for previously free services proves they’ve lost sight of that mission. This sudden move clearly indicates their original business model was flawed, and instead of finding a sustainable way to support entrepreneurs, they’re now passing their failures on to their users. It’s clear they were bleeding money, and instead of fixing their own inefficiencies, they’ve decided to charge the very people they claim to support.
This change feels like a desperate attempt to recoup losses—probably under pressure from investors—by squeezing more money out of small businesses that simply cannot afford it. It’s a shame that Supliful has gone from an accessible platform to one that’s out of reach for the entrepreneurs who need it most. Their pricing strategy is designed for those with deep pockets, not the small business owners they originally targeted.
What’s worse, this decision further proves that Supliful’s model isn’t working. If it was truly built with the success of small businesses in mind, they wouldn’t have to impose these steep fees. It’s clear that their platform is no longer a profitable or sustainable option for small entrepreneurs. Instead of acknowledging their own mistakes, they’re pushing the financial burden onto their users, making it nearly impossible for small businesses to succeed here.
This shift speaks volumes about where Supliful’s priorities lie, and it’s certainly not with the small businesses they once claimed to support.
Dear The Cannabis Veteran,
Thank you for taking the time to share your perspective. We understand that changes like these can be challenging, and we appreciate the opportunity to address your concerns.
Over the past three years, we’ve been committed to helping small businesses grow by providing free access to all of Supliful’s features. This allowed entrepreneurs like yourself to build stores, develop products, and generate revenue without any platform fees. However, to keep expanding and improving the platform, it’s essential that we transition to a sustainable model that supports the continued development of new features and enhancements that benefit all users.
Introducing a subscription fee allows us to ensure the quality and growth of the platform. Our Base plan, which is $29 per month, is in line with similar service fees you may pay on other platforms like Shopify. While we understand this may feel like a big change, this fee allows us to maintain and improve the platform for all users, ensuring it continues to provide value to your business.
We’re dedicated to supporting small businesses and believe this step will ultimately lead to even better tools and features to help you succeed. We hope you’ll give this new model a chance, and as always, we’re here to assist you in any way we can. Thank you again for your feedback and for being a part of the Supliful community.
Yours truly,
The Supliful Team
Requires I use a credit card to signup, I won't use this ever unless that is off. I do not recommend this site because of a f__king card.
Hi Fahline,
Thank you for your feedback, and we’re sorry to hear about your frustration regarding the credit card requirement.
The reason we ask for a credit card is so we can charge for order fulfillment after your customer places an order. You won’t be charged anything upfront—charges are only applied once your orders are pushed through to the Supliful platform for processing.
We understand your concerns, and we hope this clarifies the process a bit better. If you have any further questions, please feel free to reach out.
Yours truly,
The Supliful Team
I am very frustrated with Supliful. I placed a test order for my Shopify store since April 8 and it was never fulfilled. This has prevented me from launching my store. I do not recommend using their services.
Hi Wellprovit, LLC,
Thank you for your feedback! We have reviewed your account, and you have only one order that was placed yesterday, May 22nd. Our team has already contacted you as your label file needs adjustments.
Please make sure you send the fulfillment requests from your Shopify to Supliful either manually or automatically to make sure they get fulfilled: https://help.shopify.com/en/manual/orders/fulfillment/setting-up-fulfillment#step-2-choose-manual-or-automatic-fulfillment
Yours truly,
The Supliful Team
March 2024 - We are a new store and have placed four orders for five different products through Supliful to test the process. They did not fulfill a single order without us having to email them and tell them to push the order through. The orders show up in Shopify and even show up in our Supliflul orders tab but they don't get fulfilled automatically. The automatic fulfillment is nonexistent. There is no way this model would work if we had multiple orders from multiple customers.
May 2024 - Supliful responded to my review and you can read their response below. They claim the orders were fulfilled automatically but that is absolutely NOT TRUE! Every order required us to contact them to get the order pushed through. EVERY ONE! I am not satisfied with their response.
Hi Flvme,
Thank you for your feedback! Our team has previously advised you to reach out to Shopify customer support. On the Supliful side, everything is working as it is supposed to, and all other accounts don't experience the same issues. After reviewing the orders we received, we see that they were fulfilled automatically without any issues. As there are no issues on the Supliful side, you need to check with Shopify as to why the orders are not being synched with Supliful.
Yours truly,
The Supliful Team
Poor customer service- they wrongfully charge additional fees for mistakes that aren’t the customers. They don’t listen to the consumers they just stick to their faulty script. Which the consumer complaint states if a person doesn’t receive their goods they should be refunded, especially if it was “returned” mysteriously. Showing them proof doesn’t help but hopefully BBB will!
Hi Her.BS,
We are sorry to hear about your poor experience with Supliful. For some reason, the original shipment was returned to our warehouse facility as they deemed the originally provided address as incomplete. Our customer support team has offered to reship the order to a different address if you agree to cover the shipping costs due to the faulty first address. Unfortunately, we cannot refund orders already fulfilled as all products are fulfilled and labeled on demand.
Yours truly,
The Supliful Team
I have sent a photo of the invoice of what I was charged for. They will not fix this error before having you pay for anything else. They will lie about what was on the order, remove items from the order before its shipped out. On top of that they won’t give you a refund for an item that was paid for that Supliful removed and kept the money. They won’t pay for the shipping of the item that they removed without approval. And they think this is okay. Almost two weeks with no response to my emails and after that there they mentioned there was a problem with the product that was an error on their end. Yet they have not rectified the issue with me. The order was placed on Jan 2 and its now Jan 19 with no resolution. Do not use this service.
Hi VitaHealth Essentials,
Thank you for taking your time and leaving us a detailed review. After looking into your account, we can confirm that you were indeed refunded for the removed product in the form of Supliful credits that were used towards newly placed orders. Also, we checked all our inboxes - all of the correspondence we received from your email address has been answered. We are very sorry for the delay caused by the OOS situation - we are doing our best to have all the products back in stock as soon as possible.
Yours truly,
The Supliful Team
Paid for a yearly subscription and I can't even get anyone from technical support to look into why customers can't buy supplements from 1 of my stores.
Hi Oxreen,
Thank you for taking your time and leaving us this review. After looking into your case, it was confirmed that our customer support team had followed the standard protocol to help you troubleshoot the issue, and the problems turned out to be on the Shopify setup side. We hope that you will be able to resolve all those issues soon and will give us another chance and more positive feedback on the service.
Yours truly,
The Supliful Team
Great experience, but over a year later and it’s the worst-run company I’ve experienced.
Originally I had a great onboarding experience with these guys. However over a year later and it’s far from that.
1. Zero Account Management
There is no account management, even as advised. No escalation point for ongoing issues. They often take 24hrs to respond and this is only to acknoweldge the email and then as most cannot read english, they ask further questions, which then extends these issues from days into weeks
2. Poor fulfillment process
They are often out of stock, with no foresight and purely poor management or agreements with the manufacturers.
3. No Accountability
If there is an issue, they usually blame it on other partners.
4. Repetitive Issues
Many issues are repetitive and they take no feedback on for constant improvement. Rather they just let the issue continue to impact customers.
5. Lack of product/service knowledge
Their team lacks knowledge with Shopify and cannot offer support for the most basic requests.
Like synching products to a new store. 6 weeks and no resolution.
6. Slow fullfilment times
4-6 days to fulfill orders (no matter if its 1 or 40+ orders)
7. They can’t even fulfill the orders in the correct absolute common sense process.
I have pending orders for over 1 month. So what did they do? Fulfill and ship the most recent one first.
I sent 5 emails about my outstanding orders. They never acknowledge individual orders. They just pick 3 out of the 4 orders and always miss the most basic details.
DO NOT USE THIS COMPANY.
Update - This is actual feedback from the Manager
"Please note that our system does not work - the oldest orders first - way. It is a complicated system with its own algorithm. Sometimes newer orders are fulfilled faster. "
If you are using their supplements, you would be better off going to Vox or On Demand Fulfillment.
In response, they never take responsibility for ordering issues, they 100% always blame this on their suppliers
THE WORST COMPANY OPERATIONS AND MANAGEMENT IN HISTORY
Hi WoHo Wolf,
Thank you for the detailed feedback! We are sorry to hear you had such a disappointing experience with Supliful. Our customer support team did their best to assist you with any issue you experienced.
We understand that stock issues can be frustrating, and we made sure we are transparent with what has been going on - we are always taking accountability for our mistakes, however, we cannot predict when some of our suppliers would experience issues as well.
Our CEO recently addressed all these issues in a livestream. Please feel free to check it out here: https://www.youtube.com/watch?v=q4OBcpc7xl8
Yours truly,
The Supliful Team
I ordered 5 sample coffees December 28th 2023. Today is January 27th 2024. Its been horrible communication. I was upset and since then there were problems. they told me 2x my order was being shipped. Now they don't have a label maker. I have 4,000 people on my list and I wanted to drop ship. Supliful has no phone service. it takes a week to talking to 4 people on messenger to try to fix anything. I really like the products online. I Hope i can get some customer service to rectify the problems.
Hi Black Wall Street Coffee,
We are sorry to hear you had experienced such poor service with us. Our customer support team will be getting in touch with you to make sure we resolve any issues you might have experienced with us.
Yours truly,
The Supliful Team
Supliful Needs To update their App Shopify says
Hi Purple Hey,
We were in the middle of updating our API. This has now been resolved. It might take some time for the "Unsupported" badge to disappear, but please be reassured that this does not affect the app's functionality and the Shopify integration in any way.
We dearly apologize for any confusion this situation might have caused!
Should you have any other concerns, please do not hesitate to contact us.
Yours truly,
The Supliful Team