SUPLIFUL: White Label Products

Have done over $250,000 in rev using these guys! Service is good, reliable, great support. Easy to work with. Supplements are really one of the best business models to start these days, so many different angles to take, and Supliful makes it really easy for you to get your foot in the door with whatever your brand vision might be.

The app is pretty good (fast and tends to work). However, there is an issue where if you cancel an order after a 2hr time frame, the Shopify Supliful UI (this app) will say Supliful Fulfillment accepted the cancellation request and the Shopify order successfully cancels, but it does not actually cancel on the Supliful side and they will ship the order. Further, Supliful will not honor refunds for orders of this manner despite the UI not reflecting reality. Just be mindful of this as you use it, the data may become out of sync between Shopify and Supliful and they will not do you any favors if this happens. Will update my review if this gets fixed

Couldn’t say enough about why I’m going to be leaving this company’s services. The products are already ridiculously overpriced and I was fine with it because it’s was extremely convenient. Well now they add an additional mandatory monthly subscription with no changes to their products’ prices. And then to top it off, they are always late shipping. They’ve lost me hundreds of customers because they won’t ship products for 1-2 weeks. They give an original estimated delivery date and you can count on the product being AT LEAST 10 days late.

Great concept for a company. Convenient but never in a million years worth working with. Needs major improvements

I am like great with them because they will let you know about what's needed to advertise your label correctly. But how they ship out the products is just in a bag and stuffed not fully protected. I have had customers complain and show proof that some products have been open and exposed. but thats because how they package the products. some of the products is very very small and the pricing metrics doesnt match the value. Also, dont like the migration of the social media. for they will charge you directly for the items that are ready to be shipped. instead of taking the proceeds from the sale item.

I strongly advise against using Supliful for your business needs. My experience with them has been consistently frustrating due to two major issues. First, they heavily rely on AI for customer service without being upfront about it, leading to circular conversations and unresolved problems. When you need real answers about your business, you're met with generic AI responses that rarely address specific concerns.

More importantly, their lack of transparency regarding labeling requirements has caused significant problems. As someone trying to run a legitimate business, I need clear, accurate specifications for product labels. Instead, I've received inconsistent information that has led to costly mistakes and potential compliance issues. When trying to get clarification, I'm again met with AI responses rather than actual help.

I've attempted to resolve these issues directly with the company multiple times without success, which has led me to file a complaint with the Better Business Bureau. Save yourself the headache and look elsewhere for your business needs. A company that can't provide basic human support and clear requirements isn't worth your time or money.