Loyalty & Rewards by Yotpo

Loyalty, Referrals & Rewards by Yotpo (formerly Swell)

Shopify app insights
  • Popular with businesses in the United States

Free plan available. Additional charges may apply.

App highlights

  • Up-to-date tech: works with the latest themes


4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 82% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars

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31 - 40 of 55 reviews

Heightened Hemp

Location United States
Time spent using app 21 days

I have had problems from the beginning with BOTH SWELL AND YOTPO. WE are now three weeks in and they still CANT get it right. To make matters worse. they are trying to charge me and I haven't even reached a full 30 days yet. we are on day 17.

This is CRAZYYYYY. I am looking for other options at this point. support is HORRIBLE, INCONSISTENT, AND FRUSTRATING!!!

the tech support is horrible because it takes FOREVER to get problems resolved. To my understanding- they outsource for their tech support. MAJOR problem. I bought into the whole "YOTPO SWELL" thing because they are the same company and I have NOT been able to get anything working as they advertised.
EXTREMELY disappointing so far. Hoping these two companies get it together and fix ALL of my issues that I have requested help for or I will be going to another company and requesting a FULL REFUND

you guys need to get it together! too many different reps handling the same account and not everyone is trained the same. One rep helped me with one issue and then the next rep messed up what the previous rep did. he sends me emails and I respond REPEATEDLY yet he ACTS like he is not seeing me emails. THIS IS THE WORST EVERRRRR!!!!!!!


Location Cambodia
Time spent using app 26 days

Using with Shopify POS work 1/3 times and now stop work, contact by email and chat but no one reply.

PRESTIDGE beaute' Active Organics

Location United States
Time spent using app About 1 month

The app isn't rendering icons correctly since we launched it, the "refer a friend" option doesn't even show up. we have been reaching out to support to no avail, and are extremely disappointed in the service. We upgraded, thinking that the free version was glitchy on purpose, because we had launched it via our newsletter (because it initially appeared to be working correctly), and were worried about our customers experience. We want a refund for the upgrade and to discontinue using this app. Shopify should not be encouraging faulty plug-ins/apps to their customers. We have spend a lot of time setting up to no success, and it's very upsetting that there is NO SUPPORT!


Location United States
Time spent using app About 2 months

I had to cancel my subscription for Swell before even launching the app due solely to the lack of customer service from Swell, which was recently acquired by Yotpo.

After many hours configuring the app on my own, I contacted support with three final (and uncomplicated) questions. After more than two weeks, two additional follow-up e-mails to support, and additional e-mails to a sales rep, I have still not received a single response from Swell's support team.

Even worse, the sales rep suggested that I pay more to receive better service on the premium enterprise plan. I paid approximately $300/month for the gold plan, which is the highest self-service tier.

I also investigated Yotpo, as I was looking for a product review app to integrate with Swell rewards. After following up multiple times with a sales rep for help and information, I was quoted about $8K/year.

It would be absurd to pay this company anything, let alone $11K+/year, for this level of service. There are plenty of other options for both rewards and review apps.

Moonchild Yoga Wear

Location Denmark
Time spent using app About 1 year

The potential for this app looked amazing. But the support for installation and setup is non-existing. The campaigns we have created are not showing the pop-up. I wrote to ask Swell for support but just got a screen shot back saying everthings looks okay - even though in the screen shot the campains for reward is not the same as the ones I have created. I have started a support chat but seems there are no real persons there - just an email saying we have created a ticket for you. and then no reply to that for days.

Hope the installation issues will be solved and the app proves to do some of the fancy stuff they so highly claim they can do.

Aromatics International

Location United States
Time spent using app 6 months


We signed with Swell in early May on their premier Platinum plan. Overall we have had a very negative experience and have repeatedly found bugs in their platform that have had negative financial ramifications for us.

One of the main things that attracted us to Swell was the more customized program design they offered. This process was OK although small delays did sneak in when we needed to pick up on relatively small (but important!) design elements. Overall the our impression was a 'good enough' approach, which to us seemed counter to the stated aim of driving as much traffic as possible to the rewards page. Their developers also struggled with Shopify theme code management outside of Shopify (we use Github). The soft launch of our program was late July.

Soon after launch we found a couple of serious bugs in their platform that has significantly dented our confidence in it’s reliability. One issue (awarding points for the purchase of gift cards and purchases using gift cards) was promptly resolved. However we have been waiting more than three months for the resolution of a bug affecting the treatment of refunds. We also complained about the slow speed to load a customer’s point balance but was told this was expected behavior. The Swell team have been slow to respond to emails. I am still waiting for a response to an email I sent 9 days ago to our dedicated ‘Client Success Manager’ for example.

Bit'z Kids

Location United States
Time spent using app 7 months

POOR support
I rate 1 star for now.
I have been contacting the support many times, but no response even with the Gold Plan.

Ladyloved - Sublime Skincare for Natural Beauty

Location United States
Time spent using app About 21 hours

Unbelievably, the pricing structure is programmed to include Point-of-Sale sales when determining your tier. So not only is Swell structuring what they charge you based on orders that they have absolutely nothing to do with whatsoever (offline sales), but they then want to claim a surcharge per sale for each of those offline sales when your total net number of sales exceeds a certain number (depending on your tier, its 200 for the $29/month plan). As though they deserve payment for your offline sales. Utterly absurd. Swell should be ashamed of themselves. There's plenty of competition in this space to avoid this underhanded approach, even if doing so purely on principle.

I believe this is the first negative review I've taken the time to write about any app.


Location Malaysia
Time spent using app 12 months

Paying $630.00 USD a month but receive zero support. Asking for help on some simple issue but was not willing to help, keep pushing us away. Feel like a fool to sign a year contract. Be careful.


Location Singapore
Time spent using app 3 months

The support is absolutely not responsive. The app is buggy, the setting is not user-friendly.

1. Follow @ Instagram can be completed multiple times. I have many buyers just earn many points and just get rewards with the points, which cause a loss in business. The support never get back to me although 3 days passed, I have to manually adjust the points for all the customers

2. Refer a friend doesn't work although "fraud prevention" has been disabled.