Wishlist Plus

Wishlist Plus

by Swym Corporation

Customers who favorite items spend more

4.8 of 5 stars(1252 reviews)

Best Wishlist App

Intuitive, full-featured wishlist module that doesn't require your users to log in to save favorites and is optimized for mobile users.

Bring Shoppers Back

Drive traffic and sales with personalized email and social campaigns based on wishlist activity. Send emails via your ESP.

Easy Customization

Easily customized to match your brand. Leverage our powerful APIs and partner integrations to enable most any need.

About Wishlist Plus

Wishlist Plus users spend more

Enables customers to bookmark their favorite products and pick up where they left off when they return. And they spend a lot more! Wishlist Plus users’ conversion rates are higher and they spend more per purchase. Run personalized marketing campaigns out of the box via email, Facebook and Instagram based on wishlist activity.

Best wishlist app available

  • Used by thousands of merchants.
  • Easily sync user/wishlist activity across devices and make their history available to them on any of their devices.
  • Shoppers can share their wishlist with friends and family, either through email or through social media like Facebook, Twitter and more.
  • No login needed for your shoppers to add to wishlist.
  • Show number of times a product is favorited as social proof of the popularity of the product.
  • Send contextual emails such as ‘low in stock’ and ‘price dropped’ for favorited products to bring shoppers back to your site (PRO plan and above).
  • View Individual user’s wishlist & add items to it as needed - particularly useful for stores having a multi-channel presence.
  • Intelligent opt-in pop-up nudges shoppers to save their email address.

Easy Customization

  • Use it out of the box in 5 minutes, customizing the look and feel to seamlessly integrate with your Shopify theme.
  • Leverage our extensive Javascript and REST APIs to customize or extend your wishlist functionality.
  • A long list of partner integrations makes a seamless implementation easy.

Bring shoppers back

  • Target users with personalized email campaigns.
  • Out-of-the-box Integration with email vendors like Mailchimp, Klaviyo, ReSci, Sailthru, Bronto, Dotmailer and others.
  • Out-of-the-box Integration with social media sites like Facebook, Instagram among others.
  • Out-of-the-box Integration with CRM tools like Salesforce, Zaius among others.
  • Also, Integrates with 3rd party apps like Searchanize, Bold Commerce filters, BoostCommerce among others.


  • ESP: Klaviyo, Bronto, dotdigital, Listrak, ReSci, MailChimp, Sailthru, SendGrid and more.
  • CRM: Zaius, Salesforce Marketing Cloud (SFMC), Cordial and more on the way.
  • Social: Facebook, Instagram
  • Automation: Zapier, Shopify Flow, Klaviyo Flow

Insights and Analytics

  • Smart dashboard providing you metrics and reports of the app activities on your Shopify store.

Need help to configure the app to match your Shopify store's look and style? Just email us and we'll be happy to help you out.

Integrates with

  • klaviyo,
  • facebook,
  • bronto,
  • dotDigital,
  • Retention Science,
  • Listrak

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 30-day free trial

See all pricing options


  • Easy, code-free setup

  • Up to 100 wishlist items/mo

  • Share Wishlist via Email

  • Metrics Dashboard

  • Up to 5k sessions/mo

  • Free Forever



or $12.50/month billed at $149.99 once per year

  • Up to 1k WL items/mo

  • Detailed Reports

  • Share WL via Social Media

  • Multiple Lists

  • Non-English support

  • WL reminder emails

  • Up to 10k sessions/mo



or $41.67/month billed at $499.99 once per year

  • Up to 10k WL items/mo

  • Klaviyo, HubSpot, FB pixel integration

  • Price drop, back in stock email triggers

  • Custom branding

  • Up to 50k sessions/mo



or $83.33/month billed at $999.99 once per year

  • Up to 50k WL items/mo

  • Custom Email Template

  • ML Based WL Sorting

  • REST API support

  • Up to 100k sessions/mo

  • More volume? Contact us

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    94% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews

Rayne's Vanities

I wanted to have a wishlist feature on my website to make it easier for my customers to keep all their favorites in one easy place to view and compare.
I love how this app looks on my website and how easy it was to set up. You can customize the color of the heart icon and a few other options.

You can easily add an item to your list right from the product page. I chose to have the wishlist open in a pop up window and it looks so seamless and professional. You can add whichever item you want to your cart right from your wishlist.
I love how you can email the list to whomever you want and that you can add your email so that you can view your wishlist from multiple devices. Exactly what I was looking for.

I originally I had it set up so that in order to view your list you had to click on the heart icon on the bottom right. Which was so easy to do. But I changed my mind and wanted the heart icon in the header menu bar instead. There is an instructional video that seemed easy to follow and they provided the codes needed but because I was using a custom theme I was having difficulty coding. I emailed support and they responded right away. They were able to move the icon to where I wanted it to be that same night.

I haven't launched my site yet so I can't speak to how it improves conversion but I'm confident it will make shopping easier for my customers!

Roma Designer Jewelry (RDJ, LLC)

I have been SUPER impressed with the support and communication from the team at Wishlist Plus. We have a fairly detailed integration with our Shopify+ store and they have been helpful with every single question we've had along the way.

I love the integrations, the flexibility, and the clean look and feel we're able to achieve with Wishlist Plus. I cannot recommend them highly enough!

Marilag Estate Jewelry

This app is the simplest and most straightforward way to add a wishlist to your website.
Customer support was very friendly and helped me quickly.
Would recommend.