Powerful new features, services and plugins for your Shopify store
This app is in beta – it may be incomplete and still be undergoing final testing. It should be used at your own risk.

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Developed by thisorthat

Price: Free More info
  • Create beautiful pop-up promotions in minutes
  • Limit the Visitors who see your promotions by using flexible filters
  • Track the effectiveness of your promotions in increasing sales and boosting profits

Precise Promotions

thisorthat is a suite of tools to allow Shopify Store owners to take their promotion strategies to the next level. Have you
ever been able to quantify:

  • whether a 20% discount leads to an increase in sales in comparison to a 15% discount?

  • whether a free shipping promotion increases the likelihood of a sale?

  • the true cost of a discount?

thisorthat's precise measurement of the benefits and costs associated
with individual promotions allows you to optimize your promotion strategy.

How It Works

Build Your Experiment

An experiment is a controlled study designed to measure the effectiveness of one or more promotions in a given period of time. The experiment uses filters to target which Visitors to your website are to be included in the study. Each promotion in the experiment is based on a discount set up through Shopify Discounts and presented in a pop-up created through the Template Editor in thisorthat.

Template Editor

thisorthat’s Template Editor makes creating attractive pop-ups a breeze. Choose from several of our pre-built templates, customize colors and images to make them your own, and
link them to the promotions you’ve created for an experiment. You can save your own templates for reuse later. thisorthat automatically links to your Shopify Asset directory
to allow you to easily add your own images.


thisorthat reports key metrics for each of your experiments. View the total number of orders for each promotion, order conversions rates, new customer conversions rates, and two measures of discount value as your experiments generate data. These are the data points you need to make your promotions precise!

thisorthat allows you to measure what promotion strategy works best for your Shopify Store and unique customer base - stop guessing and start optimizing with thisorthat!

Installation and Setup

Automatic Installation!

thisorthat automatically adds the files you need when you install! Our documentation will enable you to start collecting data quickly by walking you through building your first experiment. Of course, you can always contact support if you need more assistance.

Already have pop-ups you want to use?

If you already have pop-ups that you want to use for thisorthat Experiments, we can easily add your HTML and CSS as a custom template for your store. If you have a pop-up in an image format like a .png or .jpg file, we can easily add the image, too!

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