TikTok

Looking at all sales channels, the configuration is simple and intuitive. The basic configuration made immediately after creating an account and further steps related to verification and connecting other accounts are quick, both in terms of simple solutions, clear messaging and the performance of management pages.

**This platform has been incredibly frustrating.**

I connected the TikTok app to my Shopify store—which was already performing well—because I wanted to increase product visibility and direct customers to my Shopify store from TikTok (similar to FB&IG). I assumed that orders placed through TikTok would be managed via Shopify, but I was very wrong.

TikTok prioritises customer engagement on its app, which means it applies discounts and free shipping to sellers’ listings without giving sellers the option to opt in or out. After receiving two orders where customers were granted free shipping—despite my shipping profiles being correctly set up—I had no choice but to cancel the orders, as they were placed without any shipping fees being paid. The seller also bears the cost of free shipping, and deductions are made from your payout in 5 BUSINESS DAYS.

I initially thought the shipping setup was incorrect, so I contacted support. Upon further investigation, I discovered that TikTok had automatically listed all my products at 40% off, with free shipping on orders over £22. None of these settings were configured on my end. I strongly believe that sellers should have full control over what discounts and offers are applied to their products/services.

Additionally, having shipping managed through TikTok’s platform added unnecessary steps to my existing Shopify fulfilment process, complicating operations that were already running smoothly.

These are my personal views, but ultimately, I chose to deactivate my TikTok store. Based on this experience, I don’t believe selling on the platform is currently viable or profitable for my business—either now or in the long term.

Eine gut strukturierte und benutzerfreundliche App, mit der man schnell einen Shop einrichten und betreiben kann. Sollten Fragen in verschiedenen Einrichtungsstadien bestehen, ist die Academy ein hilfreiches Tool, welches ebenfalls einfach zu nutzen ist und einen schnell zum Ziel führt.
Äußerst hilfreich sind auch die vielen Aktionen, die TikTok hier startet. Anreize, mehr Produkte hochzuladen oder Videos zu produzieren, etc.
Ich empfehle die App jedem, der mit dem Gedanken spielt, online einen Shop zu betreiben.