Tolstoy: Shoppable Video & UGC

Unclear billing and repeated upgrade pressure.

I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data.

Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions.

When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for.

A promised refund --for one billing period-- took weeks of follow-up.

I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.”

Use caution with Tolstoy’s overage billing.

It's terrible. There's no live customer service—just a bunch of useless AI that can't solve my problem.

This shitty app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

The app is good, but all the extended functions are not worth the extortionate variable costs this app generates.

Buyer beware - keep a very close eye on your impressions and expect hefty monthly fees for that usage.

We have chose to remove the app in favour of less functional alternatives that offer the core functions we needed at 1/10th the price.

No good, super slow and videos don't come out nice even with prompts