Tolstoy: Shoppable Video & UGC

Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.

Earl from support was prompt and knowledgeable. Offered me options/solutions to issues that I brought up without delay. Thank you Tolstoy + Earl!

Los mejores! Un servicio de atención alc liente espectacular. Estoy hace 48hs tratando de solucionar este tema con mi equipo y Mark en 2hs y con mucha paciencia, lo solucionó. Gracias!!

I had one video on a product page doing something strange so I reached out to tech support. They got back to me right away and got the problem resolved quickly. This product overall has been really great. This is the first time I've had any sort of glitch with it. I appreciate the great customer support!

Customer Support was swift and top notch. I encountered an issue with the carousel feed and they helped with it. Thank you!

I almost don’t want to write a review because this app is actually going to blow up and everyone is going to use it. SO MUCH YES. It’s basically allowed us to have a mini sales person sitting there selling the product with real time, catchy examples while the customer browses our site. Awesome customer service. How is this free??

TO BE HONEST, for my use it is a massive waste of time in its current version. It has great comprehension to state back to you what you want but there is a disconnect in carrying out said instructions (even basic ones) that it understood. Waste so much time trying to do correction after correction even one instruction at a time as more than one instruction makes things even worse. ALso support had a video call with me trying to help and was going to get back to me soon with a comparison how they fared in trying their hand at what was frustrating me.... she NEVER got back to me. I had 7,500 tokens up my sleeve to try use before i cancelled so i gave it one more shot... and once again tearing my hair out. SO...better i cancel and lose the 7,500 tokens than my sanity.
Overall- a bad experience.

We've been using Tolstoy for some time now and have seen positive results since launch. It's a great way for customers to better visualise and connect with our products online. The team at Tolstoy is always responsive, open to feedback, and committed to improving the platform. A great partner to work with!

Unclear billing and repeated upgrade pressure.

I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data.

Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions.

When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for.

A promised refund --for one billing period-- took weeks of follow-up.

I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.”

Use caution with Tolstoy’s overage billing.

Tolstoy has completely transformed how I run my travel fashion brand. From AI-generated models dressed in my products, to a virtual try-on widget, to a chat agent for shoppers — it's an all-in-one content and conversion engine. The support team (shoutout to Earl!) is responsive and helpful. If you're a fashion or lifestyle brand serious about scaling content without a full production team, Tolstoy is a game changer.