Shopify Translate & Adapt

Doesn t say anywhere that you have to set up a market to make sure vistors I have access to it. I have lost 3 months on that. And even now that I have set up a market. It doesn t really work. And Shopify support helpers usually quite efficient are not at all trained on this. It s 2025 people: translations should not be a luxury...

The app has been problematic for us, as it repeatedly translates blank sections when automatically translating the website. Unfortunately, the support team has not been helpful to us or to others experiencing the same issue.

Me and my team wanted to use this app to translate our shop from english into german. Already the automatic translation of the general theme content and system - in particular the checkout is mostly useless. The app states that these general parts of the Shopify system are "professionally translated" which is a joke, because not even the word checkout is translated into german language - this is one of the most important words and you dont get it correctly translated so that the general german population can understand it? Come on Shopify! As a billion dollar company you can do better!
... Now to the worst part: We took the time to fully translate all the website resources ourselves "manually". After a few days we were close to finishing the translation of all the themes and gerneral website resources like the checkout system. We saved our progress along the way countless times, at least the app is constantly reminding you of that... BUT one morning ALL THE TRANSLATIONS WERE GONE! We have no clue how every translation we did during the last few days just vanished- nobody did anything! The night before everything was there and almost ready to be launched... the next day not a single translation we did the days before was available anymore... This app is competely unusable and a serious risk for anyone who wants to run a shopify shop in multiple languages. If I could give 0 stars, I would do so.

Seems to work.....except you can only auto translate 2 languages with no option to add more, rendering the app completely pointless for anyone selling in Europe. Not good.

Limited. Tried using this App and everything was looking really good, until we realised that it was translating underlying URL links in the body of our pages. This meant that the URL's in the links weren't correct, causing 404 errors. Once again, the standard response from Shopify was that the App was limited, and that we would need to pay more for a third party App that might do a better job.

I'm reporting a massive failure in translation integrity and UI design inside Shopify's Translate & Adapt app. The app is silently cherry-picking what it translates and has published many half-translated, outdated, or blank pages to my live international storefront — without warning, notice, or transparency. It is hiding this behind a deeply inefficient and non-transparent interface, and leaving me with a grueling, manual audit job that no modern technology stack should ever require.

This issue has cost me visibility in Google, revenue from international traffic, and days of unpaid labor just to locate and fix what Shopify never properly built or marketed in the first place.
Translate & Adapt is Failing on Every Front:

It has arbitrarily skipped translating major portions of many product descriptions, default product and variant fields, collections, metaobjects, menus, etc.

It does not alert me to untranslated or out-of-sync content.

It offers no dashboard or audit view to track which items have been translated and which haven’t.

It forces me to manually click through every parent > child > grandchild element in the app to detect translation failures. And with 975 failures according to Google, this workflow is unacceptable.

Each click comes with a 10–20 second load time, and each missing translation takes up to 2 minutes to fix.

There is no batch view, no summary, and no timeline of what's been changed or ignored.

SEO Consequences — and Why This Is Costing Me Revenue

The result is that hundreds of translated pages and site elements are not approved by Google because of:

Outdated content

Wrong languages (e.g., body text in English on a Dutch page)

Thin content (e.g., product title + images, but no body text)

Blank product descriptions

Mismatched content across locales

Missing translations for default fields or field values (e.g., price, color, gender, and age which are required by Google)

Google doesn’t just check if a translated page exists — it checks for:

Relevant content in the expected language

Unique, high-quality body copy

Content-to-code ratio and completeness

If a page is:

Just images or 1–2 words

Missing description text

Marked Dutch URL but written in English

Identical or near-duplicate to the English page
Showing outdated content that's inconsistent with the same page in another translation

Lacking critical information like price, color, gender, and age group

Google will suppress or deindex that page.

And that’s exactly what’s happening:
Google Search Console currently shows 975 translated URLs as “Not Approved” — many flagged for content, indexing, or missing product attributes that originate directly from incomplete translations and broken data inheritance caused by Translate & Adapt.
Shopify Has Misled by Omission.

Shopify markets Translate & Adapt as a seamless way to expand globally. I built my international storefront using Shopify’s tools, trusting the system to behave predictably and honor its own architecture.

Instead, I’ve been forced into a days-long audit of every product, data field, menu, collection, etc., wasting time I should be spending on design, production, and marketing. I'm now looking at at least a full week of manual fixes ahead — just to correct what should never have happened, much less happened deep under the hood with no notification or warning.
What I Need from Shopify Immediately:

A formal acknowledgment that Translate & Adapt cherry-picks content silently and has no features in place to notify merchants or help them fix it in a reasonable workflow.

A clear admission that this breaks international SEO and harms indexing in Google Merchant Center and organic search.

A commitment and timeline for implementing basic protections:

A visual dashboard of untranslated content

A bulk view of translation coverage

Warnings for untranslated or outdated content

Documentation of these limitations and a bug report escalation to the Translate & Adapt product team.

Credit or compensation for the hours of manual work and the lost visibility/revenue caused by this system failure since installing this app.

This is not a content issue. It’s a platform issue — a system that publishes broken content without ever notifying the merchant.

Please escalate this ticket to a senior product manager or tech lead on the Translate & Adapt team. I am not accepting surface-level replies. This needs to be addressed at the architectural level.

For a long time, I couldn’t understand why my product descriptions weren’t updating across English variants (e.g., US, CA, AU, GB). Shopify support repeatedly redirected me, suggesting conflicts with other apps, which caused significant delays in resolving the issue.

It turns out the Translate & Adapt app itself prevents automatic syncing of updates between English language variants. If I hadn’t figured this out on my own, my product descriptions would have remained outdated indefinitely, negatively affecting my store’s accuracy and user experience. This limitation is highly inefficient and creates unnecessary manual work.

This app was working fine until a couple days ago. Some products have wrong translation in Spanish, French and German. When I click auto-translate it doesn't fix it.

I contacted Shopify and they suggest me to manually edit but I have 2329 product pages. There is no way I can do it manually.

It messed up our SEO, they don't even care about the issue. We pay thousands of dollars to them every month and this is the service we get.

They removed the perfectly usable translation feature from Shopify to force to install this garbage app.

I have using this ever since I bought my new theme and my site is very heavy and just now getting to all of the technical Search Console stuff. This app is causing over 3000 errors on google search console with it turned on in my theme. All of these pages after checking are the translated app pages. ERROR__Page indexing Alternate page with proper canonical tag error---ALL FROM THIS APP. No Wonder I have no visitors on my site tc-beauty.com