Triple Whale Analytics

We have absolutely loved switching over to Triple whale this past year! It has been so helpful in our weekly reporting, and the constant influx of new and improves features is unmatched! They are constantly improving, and are a great source of truth for us. We use triple whale to scale and analyze a lot of our spend within our ad accounts, and have loved incorporating it into our daily performance review!

TW has been a game changer as far as visibility into paid performance for Swoveralls. We've only scratched the surface of what it can do, but it's ease of use and the helpful support behind the tool has helped level up our marketing game.

TripleWhale is a great service for paid media attribution, but the recent addition of Amazon data has made it even more valuable for us. We now have a true Business Intelligence dashboard integrating all our e-commerce sales and paid media channels with relevant metrics for decision making. For $200 a month, nothing else comes close. It's great to see that they are continually improving the app with more and more features. Thanks guys!

Triple Whale – A Platform That's Lost Its Way

Triple Whale was once a promising tool for e-commerce brands to gain insightful data and streamline decision-making. However, the platform has deteriorated so much over time that it now feels more like a liability than an asset.

Buggy and Slow: Triple Whale has become frustratingly buggy and slow. Loading times are unbearably long, making it nearly impossible to access key data when you need it most. The platform feels outdated, and its performance issues are a major hindrance to any fast-paced e-commerce operation.

Unreliable Facebook Integration: The platform’s supposed "seamless" integration with Facebook Ads is a joke. Data syncing is inconsistent, and crucial metrics are often missing or incorrect. This lack of reliability makes it impossible to trust the insights Triple Whale provides, rendering it useless for optimizing ad campaigns.

Support is Unhelpful: If you encounter an issue (which is inevitable), don't expect support to resolve it—or even acknowledge it. Their support team seems to live in denial of the platform's glaring flaws, brushing off customer concerns instead of taking meaningful action. This lack of accountability only adds to the frustration.

Getting Worse Over Time: Rather than improving, Triple Whale has gotten worse. Updates seem to create more problems than they solve, and the platform's core functionality has become increasingly unstable. It feels like the developers are focused on adding flashy, unnecessary features instead of fixing the basics.

Not Worth the Cost: For a tool that claims to save time and increase profitability, Triple Whale is an expensive headache. The platform's inability to perform its core functions reliably means you're essentially paying to babysit a broken system.

Final Thoughts:
Triple Whale is no longer the cutting-edge solution it once aspired to be. It’s become a buggy, slow, and unreliable platform that overpromises and severely underdelivers. If you're serious about your e-commerce data, look elsewhere—Triple Whale will only waste your time, money, and patience.

Incredibly easy to use, the plugin to shopify i great and the mobile app is killer. I've literally used all the other data integrator apps and nothing comes close to this in terms of usability and customisation.
The team are also super responsive and are always coming out with new features to help us understand what's happening in the business.
Highly recommended ⭐⭐⭐⭐⭐

If you aren't using Triple Whale for tracking then you should.

Take guesswork away it tracks exactly like you want it and am now able to scale with proper actionable insights unlike statistical modelling with Facebook ads.

I am able to see the errors in facebook ads in comparison to what is actually coming through on triple and since I have been able to put significant increase in spend in the right places 10/10

great app, 0 support

After testing the tool for a few weeks, we can definitely see how it can add value to a business.
-Consolidate information from multiple sources
-Understand customer traffic and purchases
-Cross validate on platform metrics versus several attribution models
-Gain confidence in budget allocation
-Analyse ROI on various initiatives
plus much more additional functionality, such as automated reporting, custom metrics, anomaly detection, OOS updates, cohort analysis.
It is worth noting that setting up was pretty straight forward, and the CS team is always happy to help.

While confident in my current appraisal, I mean to revise this review once I've had time to action on the insights that the tool is already providing us with.

App is now dated and badly supported, this product was good when it was the only thing around, but now it isn't. The cockpit function never works when you want it to, it took eight weeks to sort out the second time it faulted. The interface is limited when you want to go in further. I reduced the subscription due to this and that was when the poor back up came through, very quick to chase the money when there was a hic up with the subscription fee, but complete failure to resolve it.

I use this app alot, really helps me keep track of my live Profit for the day and ROAS, really helpful and i have the app on my phone so i can keep track on the go, Must have in my opinion