Triple Whale Analytics

After testing the tool for a few weeks, we can definitely see how it can add value to a business.
-Consolidate information from multiple sources
-Understand customer traffic and purchases
-Cross validate on platform metrics versus several attribution models
-Gain confidence in budget allocation
-Analyse ROI on various initiatives
plus much more additional functionality, such as automated reporting, custom metrics, anomaly detection, OOS updates, cohort analysis.
It is worth noting that setting up was pretty straight forward, and the CS team is always happy to help.

While confident in my current appraisal, I mean to revise this review once I've had time to action on the insights that the tool is already providing us with.

We have absolutely loved switching over to Triple whale this past year! It has been so helpful in our weekly reporting, and the constant influx of new and improves features is unmatched! They are constantly improving, and are a great source of truth for us. We use triple whale to scale and analyze a lot of our spend within our ad accounts, and have loved incorporating it into our daily performance review!

Triple Whale is great not only as an attribution platform to help you feel more confident about click data across multiple ad platforms, but also as a dependable dashboard providing insights into valuable, necessary business metrics for media efficiency, profitability, and customer value. The customer support is top notch as well.

Great software, great team, great support...AND it always gets better. They are doing things right and its reflected in how the customers pain of disconnect is so high. But it's high because of the company as much as the software.

We’ve been using TW for about a year and a half now. It’s overall a good tool, not great. Perhaps they’re still a small company, but they have a ton of visual bugs to iron out. The UX is also good, but not great. Their update to the retro icons style made things less user friendly. They say the integrate with Shopify, but they are far from actually integrating. You can’t filter the Pixel data based on any order or customer tags, which makes it super limiting. It would be amazing if you could filter the Pixel table data based on specific Shopify product data such as product type, etc. We’re overall still mostly happy customers, especially with the introduction of the organic channels in the Pixel table. They do have pretty responsive customer chat support, a must have for any Shopify app. We still think it needs a lot of UX love. Just wanted to give feedback on what would make it a 5-star experience for us.

Great tool. Easy to configure and get it going especially if you are on Shopify. Good support.

great app. helps tremendously, maggie in customer support is such a great help. highly recommend.

Cannot live without. Would be Dead in the water on paid traffic. So many features that give extensive insight into the customer journey.

The foundation for all of our paid advertising programs. If you are, or plan to be running ads on FB, Instagram, Tiktok, Youtube, etc. then 3x Whale pays for itself if you invest in getting comfortable with using your reporting to guide your spend and creative decisions. An essential day 1 part of any brands Shopify tech and marketing stack.

While we love analysing endless spreadsheets and data, each marketing platform is biased towards its own efforts, constantly over-representing their part in our wider marketing efforts. Triple Whale acts as an impartial middle-ground that helps us understand what is accurate and what is puffery from marketing dashboards. Surprisingly easy to set up, and their Account Managers are very helpful. It's helped us understand what is and isn't performing, and where to divert our marketing budgets.