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Great app for tracking true profit and understanding real margins much more accurately than Shopify alone. It’s helped me make better business decisions and identify actual costs clearly. Support has also been excellent — Durra was very helpful, fast to respond, and went above and beyond assisting with custom COGS and bundle profit calculations. Highly recommend.
Hello Infinity Charge store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Durra
TrueProfit Support Team
I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled.
From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies".
I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off.
There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons.
These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time.
***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right.
Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.
Thank you again for your honest feedback and for bringing this issue to our attention.
To clarify, TrueProfit is not recording this transaction incorrectly. The reporting currently follows the financial events and transaction data provided by Shopify, and our investigation confirmed that the data shown in TrueProfit is consistent with how Shopify records these order adjustments on the store.
Regarding this substitution-order scenario, our team has already reached out to you via email to better understand your workflow and discuss the reporting behavior in more detail. We'd also love to schedule a quick meeting with you to review the use case together and gather any feature requirements or suggestions that could help us better support merchants who manage product substitutions before fulfillment.
We're currently waiting for your response and would greatly appreciate the opportunity to learn more about your expectations directly.
Additionally, we'd like to confirm that the PayPal transaction fee issue mentioned in your previous feedback has already been resolved. TrueProfit now syncs and calculates PayPal transaction fees correctly based on Shopify's payment data, and our team has implemented a fix to ensure these fees are reported more accurately.
Thank you again for your detailed feedback. We truly value the insights you've shared and look forward to continuing the conversation with you.
Best regards,
Harper
TrueProfit Team
Aplicación esencial para mi negocio, gran atención al cliente de igual forma, la recomiendo ampliamente si quieres realmente conocer tus números.
Hello LEATHER SUPPLY store admin,
Thank you so much for your kind words! We're glad to know about your positive experience with our app.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Vani
TrueProfit Support Team
This app is a must need to see how much you're actually making in profit and saves you a lot of time to always have to calculate it yourself. Durra over there on the support team is doing great at making sure we aren't running around like a chicken to make sure our profits are right
Hello GowiLab store admin,
Thank you so much for your kind words! We're glad to know about your positive experience with our app.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Durra
TrueProfit Support Team
I have been using TrueProfit for over a year at this point and I have to admit that not having a profit calculator is biggest mistake a shop can do. You have to know where every dollar or euro goes to. TrueProfit goes very deep in to making sure you track every cent with complex tracking and I loved that Durra helped me setup all that up. 5/5 tool.
Hello Carholics store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Durra
The TrueProfit team
support is fast and easy!
multi channel attribution model still yet to be polished
Hello hugbel store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Grace
TrueProfit Support Team
Finally clarity on how profitable our 7 country, four currency 10k monthly customers in 6 different shipping zones with 8 different payment providers with different fee rates, business truly is :D
No more manual spreadsheet handling, that alone is worth the price.
Hello Lanbiotic GmbH store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Durra
True Profit
I've been using TrueProfit for a while now, and it has made tracking my store's profitability much easier. The dashboard is intuitive, and I appreciate how it automatically calculates key metrics like net profit, ad costs, shipping expenses, and other business expenses in one place.
What stands out most is the responsive support team. Whenever I encountered an issue or had questions about my data, the team was quick to investigate and provide clear explanations. Their willingness to listen to feedback and continuously improve the app gives me confidence in using it for my business.
Overall, TrueProfit is a valuable tool for eCommerce store owners who want better visibility into their financial performance and make data-driven decisions.
Hello AlureSmile store admin,
Thank you so much for your kind words! We're glad to know about your positive experience with our app.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Vani
TrueProfit Support Team
I have used this app for several years and it it just what I needed to track my costs in real time.
Hello Obnoxious Golf store admin,
Thank you so much for your kind words! We’re thrilled to hear about your positive experience with TrueProfit.
We also wanted to let you know about helpful feature: Transaction Fee Sync. This automatically pulls transaction fees directly from Shopify Payments and PayPal, giving you more precise profit calculations without the need for manual updates.
You can learn more about how to set it up here:
https://helpdesk.trueprofit.io/en/articles/11325244-set-up-transaction-fees
Best regards,
Vani
TrueProfit Support Team
Good app that gives you clear control of daily results little bit expensive to just show statistic though.
Hello Grownatural.se store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Vani
