About True Profit

We started as entrepreneurs but ended up as problem solvers for one reason: No souls in this world enjoy wasting hours bouncing from one financial report to another - only to know their profit. We don't think you love it either.

Today we help store owners save 20+ hours each month by turning profit analytics into a simple and lovable experience. You deserve to enjoy the experience of counting your money without any nuisance.

TrueProfit is a financial analytics app that does exactly what it says: showing your true profit. All in real time and on autopilot.

Keep track of all costs in real time

• Cost of goods sold (COGS): Add and manage COGS of each product. Either enter COGS manually, import from Shopify's cost-per-item, upload a .csv file, or estimate it as a percentage of sale price. Go back and update when needed.
• Ad spend: Sync Facebook & Google Ad Spend in real time.
• Shipping cost: Quickly add a flat rate or set super advanced shipping rules based on countries and products.
• Transaction fees for each payment gateway (PayPal, Stripe, 2checkout, etc.)
• Handling fees of each product/variant.
• Custom costs: Manage your one-time or recurring costs easily.

Automate profit calculation

Once you've completed setting up your cost structure, all factors will be automatically considered to give you a true profit analysis - without spreadsheet!

Monitor on the go with mobile app

Easily monitor your profit with our handy mobile app (pun intended) - either as single stores or multiple stores combined.

Lifetime Value

Knowing how valuable your customers are to your business and act upon it. Monitor the related metrics: LTV, CAC, LTV:CAC Ratio, Repurchase Rate and also Total Revenue (upcoming).

Unearth actionable product insights

Make data-driven decisions once you discover which products matter most to your business (money-wise). See the breakdown metrics of each product: views, adds to cart, ATC rate, purchases, conversion rate, revenue.

Order history

Manage single order metrics and adjust COGS & shipping costs of orders when necessary.

Historical COGS

Add different COGS over different time ranges for one product.

Quantity breaks for shipping costs

Quantity breaks allow shipping cost to be different (to the first item) from the second item onwards.

Report via email

Receive profit report on a daily, weekly or monthly basis without the hassle of logging in every day.

Set and forget

One time setup and you're good to go. Only go back and make updates when necessary.