TrueProfit: Profit Analytics

The new features in TrueProfit have been extremely helpful for our store. The transaction fee syncing with Stripe works much better now, and the overall reporting feels more accurate and reliable.

What I appreciate the most is the support team they are fast, friendly, and genuinely committed to solving any issue. The DEV team followed up closely, explained everything clearly, and made sure everything was working properly on our side.

Highly recommended. Excellent app and even better customer service.

I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled.

From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies".

I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off.

There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons.

These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time.

***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right.

Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.

TrueProfit has been a game-changer for tracking real profit in real time. It gives me a much clearer view of net profit by factoring in product costs, shipping, fees, and ad spend—far beyond the basic Shopify reports. The Marketing Attribution insights are also very useful for understanding where orders are coming from and making better budget decisions.

Support has been excellent. Durra was fast, patient, and very clear in explaining how the tracking and attribution work, and helped me configure things the right way. Highly recommended if you want accurate margins and smarter decisions across your store(s).