TP: True Profit Analytics

Great app for tracking true profit and understanding real margins much more accurately than Shopify alone. It’s helped me make better business decisions and identify actual costs clearly. Support has also been excellent — Durra was very helpful, fast to respond, and went above and beyond assisting with custom COGS and bundle profit calculations. Highly recommend.

True Profit is an absolute must-have for any serious Shopify store

I've been using True Profit for several months now and honestly, I can't imagine running my store without it anymore. Before, I had to manually pull data from Shopify, Meta Ads, and multiple spreadsheets just to figure out whether I was actually making money. Now everything is in one place, updated in real time.

The biggest game-changer for me is the real net profit view — the app factors in product costs, Shopify fees, ad spend, and refunds all at once. I know exactly how much I'm making on each order, not just what my revenue looks like. That's a huge shift in how you manage your business day to day.

The integration with Meta and Google Ads works flawlessly — ad spend syncs automatically and I can instantly see ROAS and breakeven at the campaign level. No more manual calculations to figure out whether a campaign is actually profitable.

I also love the per-product P&L breakdown — I now know which products are genuinely driving margin and which ones are just generating traffic. This alone helped me make smarter decisions around promotions and inventory planning.

The app itself is intuitive, the dashboard is clean, and the support team is responsive and actually helpful. If you're serious about e-commerce and want to make decisions based on real data rather than just top-line revenue — True Profit pays for itself very quickly.

Highly recommend!

I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled.

From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies".

I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off.

There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons.

These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time.

***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right.

Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.