TrueTracked: Ad Attribution

TrueTracked helped us get much clearer and more accurate conversion tracking and attribution. We tested the native Shopify Meta integration and Stape for server-side tracking. Stape worked for firing events, but couldn't send enriched conversion data back for better ad optimization.

With TrueTracked, we're able to send accurate and more enriched conversion signals back to Meta, Google Ads, and other ad platforms through server-side tracking. It also helps with iOS tracking limitations and ad blockers, which gives us more confidence in the data we're using to scale ads.

The attribution dashboard is also very useful. It gives a much better picture than relying only on Meta or Google reports, and helps us see which channels and campaigns are actually driving revenue and profit across Meta Ads, Google Ads, Klaviyo, and other marketing channels. The full customer journey view is a big plus.

Onboarding was very easy too, with no coding or GTM setup needed. Support has been fast and helpful. Highly recommend TrueTracked for any store running paid ads.

We tested several solutions before finding TrueTracked — and this is the one we're sticking with. Clean server-side tracking, +100% additional AddToCart events via CAPI, and a full attribution dashboard across Meta, Google, Microsoft Ads, Taboola and more in one place.

What really sets it apart is Sharif's personal support. As the founder, he handled our entire setup and went way beyond what you'd expect. Honest, fast, and incredibly knowledgeable.

Highly recommended — especially for Shopify stores serious about data quality.

As an e-commerce store doing around €500k in annual sales and relying heavily on Meta Ads, the quality of the data we send to Meta is extremely important to us.
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Before TrueTracked, we were using another tracking solution, but the main issue was that it was sending events only through the Conversion API. Meta recommends sending events through both the browser and CAPI, with proper deduplication, and TrueTracked covers exactly that setup.
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Even though TrueTracked is still a relatively new tool, we felt confident giving it a try because Sharif, the founder, answered every technical question we had in detail and was very transparent about how the tracking works.
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After testing it, everything has been working properly, including browser and server-side events and deduplication. We are already seeing better performance in our ads and revenue, which makes sense because Meta has better-quality data to optimize from.
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On top of that, TrueTracked is cheaper than many other solutions we looked at. You also get a full dashboard where you can see the customer journey, which gives us additional insight into how customers behave on our website and what happens before a purchase.
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For us, it has been a very solid upgrade to our Meta tracking setup, and we can definitely recommend it.