Take Advantage Of Your Receipt and Abandoned Cart Emails
Capitalize on your order confirmation and abandoned cart emails’ high open rate and the potential for increasing average revenue per email!
Target your order confirmation and abandoned cart emails based on criteria including customer, order, product and collections data. Delivering the right messages within your emails, to the right customers, allows you to generate more revenue by targeting opportunities to up-sell and cross-sell.
Our campaign builder lets you set custom conditions for segmenting customers and sending targeted confirmation messages. While many apps offer segmentation for new vs. returning customers, only Unific allows you to FULLY utilize your store’s historical sales data.
Here are a few examples of possible campaigns for segmented order confirmations and abandoned cart emails, based on historical data:
Example 1: VIP Customers
Criteria for customers to receive a ‘VIP’ order confirmation email could include:
- Average Total Price Per Order = Greater Than $100
- Total Number Of Orders = Greater Than 3 Orders
- Average Days Between Orders = Less Than 100 Days
Example 2: Low Spending Loyalists
Criteria for customers to receive this custom order confirmation email could include:
- Average Total Price Per Order = Less Than $25
- Total Number Of Orders = Greater Than 4
Example 3: High Potential Customers
Criteria for customers to receive a custom abandoned cart email for potential VIP/high value customers could be:
- Cart Total Price = Greater Than $200
Example 4: Student Discount
Criteria for customers that should be sent a single-use student discount code with their abandoned cart email could include:
- Buyer’s Email Address Ends With “.edu”
Dynamic Coupon Codes
Generate coupon codes that are unique to each customer, preventing the ability to share on retails discount/coupon sites. Strategically include exclusive coupon offers based on products purchased, customer historical purchase habits, and custom campaign criteria.
Thanks to Shopify’s new Pricing Rules API, you can integrate select coupon codes based upon segmented order confirmation campaign criteria. For example, in “Example 4: Student Discount” above, a single use coupon code with a mid-autumn expiration date could be created and marketed as a “back-to-school” special for student shoppers.
Q: How many emails can I send?
A: The limit does not exist!
Q: Do I need a free or premium plan?
A: Who said anything about a premium plan? Order Confirmation Emails By Unific is 100% free, aka $0.00 USD.
Q: Can I use data from my store’s past sales?
A: Absolutely! Your historical sales data is incredibly valuable, importing that is the first thing the app will do. Ps - don’t worry, the import won’t take long.
Q: Can I customize the look/design of my order confirmation email?
A: Absolutely! Unific’s interface makes creating your receipt emails incredibly easy; liken it to equipping you with a coloring book and the really big box of crayons.
Find out more about Unific and/or reach out with any additional questions: Learn More About Unific here