UpStack Facebook Pixel CAPI

We found this CAPI to better than others that we tried. We did have some initial challenges installing due to customizations on our end - but Michael and team were excellent in working through those issues and we have been live for several months. We've had steady performance over that time and our scores in META are strong. I recommend.

After testing out and surveying a number of platforms in this space, we onboarded with UpStack based on a strong recommendation. It's been a few a months now and absolutely no regrets.

Michael has been a fantastic partner. It's rare that I run into someone in ecomm that has a truly deep technical knowledge of the attribution space given that it's quite the black box. He knows the space forwards and backwards. Very impressed. He's readily available to assist and I've picked his brain many times, quite often on topics hardly related to his platform and he's yet to tell me to get lost.

We've seen Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC, Klaviyo abandon flows are picking up significantly more revenue outside of our standard abandon flows (this alone generates a very solid ROI on using UpStack).

Overall big thumbs up for building a great platform and strong recommendation to others. With Michael's personal onboarding walk through which made the onboarding super simple and eliminated the chance of misconfiguration, combined with the trial period, there's no reason not to onboard to the platform and give it a try.

3rd party CAPI is important to increasing data accuracy with our marketing platforms. I looked at several providers and chose upstackified because I felt the technology and customer service were aligned with my business. After implementation our match rates went up over 30%. They even helped us navigate a few other technical issues along the way with a very personal touch. I highly recommend!

Excellent app. The onboarding from the founder Michael was great and he was happy to answer any questions I had. No false promises as well which is nice. Our match rate scores increased by around 20% from using the native Shopify integration. Highly recommended.

Moved from a competitor to Upstackified and have a very clear picture that Upstackified is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price- it's not even close.

Support is next to none, extremely happy so far. Michael Alt has been an amazing partner to work with and is very honest. Just ask him any questions you have and if you are satisfied with the answers, DEFINITELY go for it!

I've tested out a few apps to link up data. I found Upstackified the easiest and best data integration for facebook. I chose this over Omega pixel and elevar. I had a meeting with Michael and was impressed with the knowledge and willingness to help audit and ensure everything was setup correctly. I'm at the $250 a month level. Which is a fair price at the end spend level we are at.

Upstack is a must-have tool for improving conversion rates and maximizing ROI. Highly recommended! Michael is an expert and wonderful to work with.

Seamless onboarding from UpStack team
Appeared to get positive results straight from the outset across meta
Michael & team have been responsive to queries on Slack
Looking forward to seeing the results on our second store

This is not going to be an impartial review.

Ion boarded with Usted February 1, 2024 I didn’t think too much would happen from using the app so I had no high expectations. I had previously used blood out black Crow AI and was currently using retention dot com. They are not all direct competitors but they do somewhere at the same same thing with server to server tracking.

Within a few weeks I was very happy with a new customer data in my Facebook Ads Manager it’s nice to see a column that says NC sales and see NCROAS and NCCCA in platform.

He begin to go really well on my Facebook ad account I was doing pretty well I was happy with it as a matter fact I posted about a bunch of times on Twitter. Many people that I know and follow began to complain the Facebook ads was broken I did not see anything like this.
I had a conversation with Michael the owner of up Stock and I shared with him that I was having no trouble he replied to me that none of his clients were having trouble.

I had some friends were having trouble with their stores so I recommended they try up sack one after another they began to see the same results as I did for months or Facebook accounts we’re doing well what our peers were seeing who were using other products.

My theory is that MICHEAL has a product that was doing something slightly different than his competitors and I benefited from this tremendously financially. I’m spending six figures a month well into six figures a month and when you can get an edge on your competitors for two or three months it’s a big deal.

As well by the time may have arrived I had recommended probably 12 or 15 people to upstate and they had a similar experience to me many whose accounts had been suffering would turn around 3 to 4 days after being added to upStack.

I think once may arrived it appears that my competitive advantage through Michael’s product had lessened but February to May is a long time and I was happy to take advantage of that.

The good news is Micheal is releasing new products and I will keep my eye on those because as one product has done a lot of good for our brand.

We are a fast growing 8 figure brand