Easily track your Product, Blog article, Collection and Page urls with Google UTM and Shopify REF parameters.
A UTM parameter in your url is a simple code that you can attach in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
Supported UTM parameters:
Campaign Source (utm_source): Required parameter to identify the source of your traffic such as: search engine, newsletter, or other referral.
Campaign Medium (utm_medium): Required parameter to identify the medium the link was used upon such as: email, CPC, or other method of sharing.
Campaign Term (utm_term): Optional parameter suggested for paid search to identify keywords for your ad. You can skip this for Google AdWords if you have connected your AdWords and Analytics accounts and use the auto-tagging feature instead.
Campaign Content (utm_content): Optional parameter for additional details for A/B testing and content-targeted ads.
Campaign Name (utm_campaign): Required parameter to identify a specific product promotion or strategic campaign such as a spring sale or other promotion.
Want to know more about UTM parameters? Go to this page: