Variant Option Product Options

Variant Option Product Options

Reviews (610)

Overall rating
4.6
Counts per rating level
  • 88% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants recommend this app for unlimited product customizations, surpassing Shopify's limit of three options. It offers features like swatches, text fields, file uploads, and conditional logic, enhancing customer satisfaction. The app integrates smoothly with Shopify themes, requiring no coding, making it user-friendly. Merchants praise its flawless operation and intuitive setup. Customer support is frequently commended for quick and efficient issue resolution, fostering long-term satisfaction and loyalty.

April 23, 2026

I accidentally uninstalled the app and had a mini-crash out. This app SAVES all of your data and backs it up, so that when you re-install it's all still there, exactly as before. That saved me SO much stress (and quite possibly a heart attack) and I can't thank y'all enough for doing that. Also, unlike other apps I've used, their customer service is AMAZING. They get back so quickly. Thank you Relentless Apps!!! <3

Milk Couture Co.
United States
Over 3 years using the app
February 25, 2026

This app absolutely rules — and the team behind it does too. Variant Option Product Options (VO) by Relentless Apps has been a must-have for my Shopify store because it makes offering multiple variant/custom options clean, reliable, and easy to manage.

We did run into an issue where another app was interfering with VO’s functionality, and I was bracing for the usual back-and-forth… but nope. It was handled immediately. Tech support from Relentless Apps was truly *relentless* — they jumped in fast, identified the conflict, and fixed it right away. That kind of responsiveness is rare.

I’ve been using this app for a few years now and Jon has consistently been quick to reply, clear in his communication, and genuinely helpful whenever anything comes up. If your store depends on offering multiple variants or custom options, this app is a necessity. Top-notch product, top-notch support. Bravo — and thank you!!

Banded Bracelets
Germany
Over 4 years using the app
Edited March 11, 2026

I've used VOPO for a number of years now, and am very pleased with the functionality. Having tried several option apps, I found VOPO to be the best by far.
I particularly like the conditional variant options for products where there are a lot of selections to make - it keeps my product pages clean and not overwhelming for customers.
The customer service is excellent, Jon & Martin recently helped me with some coding to hide out of stock variants, and they really couldn't have been more helpful :)

Take Note Planner Co
United Kingdom
Over 1 year using the app
Edited April 22, 2026

I’ve had a really good experience with the app so far. Customer service has been especially helpful anytime I’ve needed support or had questions about setting things up. The app itself feels pretty intuitive and easy to navigate, so getting started didn’t take much effort and I was able to figure most things out on my own.

I still feel like I’ve only scratched the surface in terms of features, and I’m curious to explore more of what it offers, especially the upgraded versions, to see if they better fit some of my needs. I just haven’t had the chance to dive into that yet. Overall though, it’s been a positive experience and a solid tool so far.

Pet Obsessed People
United States
6 months using the app
Edited January 26, 2026

We’ve had a wonderful experience using Variant Option Product Options for our Shopify store. The app is intuitive, flexible, and allows us to offer detailed customizations while keeping the shopping experience seamless for our customers.

Special thanks to Jon and Martin for their exceptional support, they are professional, responsive, and truly attentive. Their guidance has made implementation smooth and stress-free, and their dedication to customer care really stands out.

Highly recommend this app for brands that value both functionality and elevated customer experience.

heirloombridalcompany
United States
About 4 years using the app
Edited February 11, 2026

Awesome app and outstanding service!

We use Variant Option Product Options by Relentless Apps for our store, Transformation Academy, and it has been an absolute game changer. As the only life coach training organization in the world offering 60+ niche certifications and fully self-paced, done-for-you coaching programs at accessible prices, we need flexible and reliable product customization — and this app delivers exactly that.

The app makes it incredibly easy to create clean, professional option sets without complicating the checkout experience. It works smoothly, integrates seamlessly with our store, and gives us the flexibility we need to present multiple certification pathways and program options in a clear, organized way.

What truly stands out is the customer support. The team is responsive, knowledgeable, and genuinely helpful. Any time we’ve had a question or needed an adjustment, they’ve handled it quickly and professionally.

If you’re looking for a dependable product options solution backed by outstanding service, this is it. Highly recommended!

Transformation Academy
United States
10 months using the app
Edited April 27, 2026

Absolut Top! Großartige App. Funktioniert inzwischen seit über zwei Jahren problemlos.
Toll ist auch, das man HTML Code in das Instructionsfeld verwenden kann, so kann man die virtuellen Optionen noch ordentlich aufhübschen, was zu einer wesentlich höheren Conversationsrate geführt hat.

Da wir sehr viele identische Produkte haben, welche die selben Varianten / Optionen nutzen ist das Duplizieren der virtuellen Optionen auf eine ganze Kategorie sehr schnell erledigt und spart Stunden an Zeit.

Bei Anpassungen und Supportanfragen kommen selbst Sonntags schnelle Antworten!
Ich Kann die APP daher nur wärmstens empfehlen.
lG Christian

Skins4u
Germany
Almost 4 years using the app
March 20, 2026

Die App ist wirklich super und läuft bei uns nun bereits seit über 5 Jahren absolut einwandfrei und zuverlässig im täglichen Einsatz. Sie lässt sich flexibel einsetzen und hat uns enorm dabei geholfen, unsere Produktoptionen sauber und übersichtlich darzustellen.

Besonders hervorheben möchte ich den Support: Nach einem kürzlichen Wechsel unseres Templates waren einige individuelle Anpassungen notwendig. Jon & Martin waren dabei jederzeit erreichbar – und das wirklich innerhalb weniger Minuten. Jede unserer Anfragen wurde schnell, kompetent und lösungsorientiert bearbeitet.

So einen engagierten und effizienten Support findet man wirklich selten. Vielen Dank für die tolle Arbeit – klare Empfehlung für jeden, der eine zuverlässige Lösung für Produktoptionen sucht!

Million Threads
Germany
Over 4 years using the app
Edited December 8, 2025

Das Shopify Variants Plugin hat meinen Shop wirklich verbessert. Besonders hilfreich finde ich, wie einfach sich Produktvarianten anlegen, darstellen und verwalten lassen. Die Bedienung ist intuitiv, und selbst komplexe Variantenkombinationen lassen sich ohne großen Aufwand einrichten.

Auch die Anpassungsmöglichkeiten im Frontend sind super – die Varianten wirken sauber strukturiert, professionell und benutzerfreundlich. Seit der Installation haben meine Kund*innen deutlich weniger Rückfragen, und die Conversion Rate ist spürbar gestiegen.

Der Support reagiert schnell und kompetent, was für mich ein großer Pluspunkt ist. Insgesamt ein sehr empfehlenswertes Plugin für alle, die ihre Produktvarianten übersichtlicher und moderner präsentieren möchten.

JB-Lightsdesign
Germany
Almost 3 years using the app
April 23, 2026

very good app. we are using it upload pictures for personalizing items for the customers. the app is very easy to use.

DIAMOND MODE
Germany
Over 2 years using the app
Relentless Apps replied April 23, 2026

Thank you so much for your kind review! 😊

We’re really glad to hear that you’re finding the app easy to use and that it’s helping you offer personalized products with image uploads. That’s exactly what we built Variant Option Product Options for giving customers a simple way to customize products while keeping things smooth for store owners.

Thanks again for your support, it really means a lot to our small team!