Benchmark your KPIs against your peers to find the highest-impact places to improve.
Varos offers real-time benchmarks for your digital marketing and growth metrics. Examples of benchmark metrics include CAC, repeat purchases, CPMs and abandoned checkouts. Compare to to similar companies by sub-vertical, ad spend level and AOVs level. Instead of flying blind, brands use Varos to see how they stack up to peers and find under-performing metrics.
Shopify Benchmarks - See Repeat Purchase Rate, LTV, & more stack up to peers.
Ads Benchmarks - See how CPMs/CTRs/CACs stack up to peers on FB/TikTok/Google
Klaviyo Benchmarks - See how many emails you're sending compared to peers.
Cannot see any data until 4 days. It should not take that long to sync data. Eats into your free trial.
Amazing! It's so helpful to see all our business benchmarks in one place. I had always needed to have several conversations with other founders to see if their CPC/CPM/CAC or other metrics were changing, and then just need to take their word for it. With Varos, I can just log in and see if others are experiencing the same thing. Plus every time I login, there's a new feature!
If you don't have Varos, you're flying with a blindfold on.
It's crazy how this app is helping us to see the global state of ads and taking decisions accordingly. The team is also impressive. Totally recommended!