Varos

Increase profits with insights into how your KPIs stack up to your DTC peers.

Stop looking at your KPIs based on historical data alone.

With Varos, you can benchmark your KPIs against similar brands to yours.

You'll now be able to answer questions such as:

• Was spike in revenue due to my performance or the market?
• Is my repeat order ratio good compared to other companies?
• Am I discounting more that my peers?
• Did everyone else's acquisition costs also rise by so much?
• How much room is there to improve in my return rate?

How does it work?

Varos integrates through your marketing stack, aggregates and anonymizes KPIs from hundreds of similar companies and shows you how you stack up in real time.

You can drill down on KPIs to see the metrics by country, customer type and more.

Supported Metrics and KPIs for benchmarking

You can benchmark your Shopify KPIs. Supported KPIs include:

• Revenue Growth
• Percent of Orders from Repeat Customers
• Returned Orders Ratio
• Abandoned Checkout Rate
• AOV
• Cohort analysis of repeat purchases

Other Platforms you can benchmark

• Facebook Ads
• Google Ads
• TikTok Ads

There are even more metrics in the dashboard and we're constantly adding more.

All data is anonymized and aggregated, so there's no way to directly see whose data belongs to who.