VideoPoint — Fashion AI Videos

Our retail side is a different job from the wholesale site. Every style needs video for the product page and for socials, and with denim the fit is the whole pitch — a wide leg and a barrel read nothing alike on camera, so one generic clip per product does not work.

We fed in the product photos we already had and generated across the catalog instead of picking a few hero styles. Doing it in bulk is what made it realistic at our size. Took some back and forth to get the look consistent, and the team sorted the template out with us.

I spent my first hour or two experimenting and half-expecting mediocre results — I'm an ex-IT man, I know how new tech goes. Instead the results were excellent, better than I expected. I run Classic Underwear, a small men's underwear label, and I'm a one-man band on content, so being able to generate the images and videos I needed the same day I installed it — with my new products on my own model — was exactly what I'd been missing.

What really sold me is having it all in one place: my products sit right there in the same generation chat, so there's no saving, uploading and downloading assets between apps, and I publish what I make straight onto my Shopify product page. It's not flawless, but no software is — and the moment I had a question, the team was right there. I've bought more credits and carried straight on with my whole new lineup.

We needed to generate videos for our summer denim wholesale collection at scale, with lookbook modeling, voiceovers, text overlays, and product details like the model number and inseam, kept consistent across every generation.

At first we were switching between tools, ChatGPT, Kling and Veo, and ElevenLabs, for the script, voiceover, and video, then stitching it all together ourselves. It was tab-hopping and a time-waste, all the time. So we started looking for a platform that did all of this, Shopify-native, integrated, with all the AI models under one roof.

With VideoPoint, we can access all the AI models we need, our products, and our templates in one place. We signed up for the Advanced plan, and the team created a custom template suited specifically for our needs. It auto-ingests 10+ parameters from each product and generates the script, voiceover, text overlay, and a final video, at scale. We generated 400 videos for our summer collection in a matter of two hours.

Support has been great. The founder is involved in the whole process and personally takes care, and the team delivers on their promises and on time. Since working with VideoPoint, we stopped looking for alternatives and never looked back. I recommend it to any wholesale brand that needs consistent video content at scale.

James Cunningham