Visitor Insights

Visitor Insights

by Carson

Convert better with visitor recordings, heatmaps and more

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Get insights from heatmaps

Use heatmap studies to uncover where visitors are clicking and not clicking, and how effective your pages are at commanding attention.

Learn from visitor sessions

Watch recordings watch how visitors are navigating through your store. Validate design decisions and diagnose issues that hurt conversions.

Fix things, convert better

Easily gather visitor insights to improve store conversions. Small and smart improvements consistently will boost your sales.

About Visitor Insights

Understanding how visitors navigate your website and interact with design elements, site architecture and copy, from the home page through the checkout page, to the purchase thank you page - is an ongoing but element of success in eCommerce. Visitor Insights makes it easy to gather these insights, assess, prioritize and execute fixes to improve the visitor experience and increase sales.

Get up and running in minutes.

With the rising cost of targeted traffic, the conversion rate of your store should be a focal point. By watching visitor recordings, and analysing heatmap studies, you can have a bird's eye view and summary of the visitor journey through your store.

Key features and benefits:

Heatmaps Launch heatmap studies to explore high exit website pages, then work on improving these pages in priority. Understand what is drawing their attention and what is not. Choose to run heatmaps with 2000, 5000 or 10 000 pageviews.

Visitor recordings Replay visitor sessions on your store with context. There is no sound tied to these recordings but you can see where visitors are located, which sites/sources they were referred from, entry and exit pages, the path taken on the store, how long they spent on your store, the browser used and the device used. This allows you to spot site experience issues fast and fix them to ensure visitors can convert into customers.

Test videos (COMING SOON)

User test videos are five minute unmoderated test videos with audio commentary from actual site visitors/customers OR targeted testers from our panel of 5000 testers. Target them by demographics and their online shopping habits. Give them specific tasks to accomplish and questions to answer while navigating your shop. Watch these videos and get valuable feedback to dramatically improve conversions.

Simple Dashboard Our goal is to make a complicated technology accessible, easy and convenient for merchants. From the dashboard you will see the most important visitor metrics including a summary of the most recent heatmaps and recordings. Easily update your plan, start and stop visitor recordings, launch heatmap studies, exclude IP addresses. All of this conveniently inside your Shopify admin, with a similar look and feel

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Forever Free


  • 500 visitor recordings/month - stored for 30 days

  • 3 heatmap studies/month



  • 2,000 visitor recordings/month - stored for 30 days

  • Unlimited heatmaps (up to 2,000 pageviews)

  • Visitor test videos (coming soon)



  • 5,000 visitor recordings/month - stored for 30 days

  • Unlimited heatmaps (up to 5,000 pageviews)

  • Visitor test videos (coming soon)



  • 10,000 visitor recordings/month - stored for 30 days

  • Unlimited heatmaps (up to 10,000 pageviews)

  • Visitor test videos (coming soon)

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

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